Show Me The CARFAX!
Apr 14, 2009
“I’ve been shouting, “Show me the Carfax!” all morning here at the office, and now AdFreak says I should feel free to work from my Honda Civic. Thanks a ton, Carfax!” (AdFreak.com)
I couldn’t have said it better myself. This new campaign gets to the truth, cuts through the clutter, captures the essence, and gives clarity and value to the CARFAX brand that is strategically relevant with today’s used car buyer, as well as used car dealer. And it entertains! In a world riddled with “car buyer beware,” we felt a positioning that leveraged and heralded the CARFAX brand as the leader or trusted advisor in the space was a simple yet brilliant solution to a problem in the industry. Used car buyers need to know that everyone else is an imposter. And used car dealers need to feel that CARFAX provides their consumers with tremendous value and confidence when making a used car purchase.
Buying a used car is as easy as saying, “Show Me The CARFAX!”
LINKS
See all three spots here (via AdFreak)
AdWeek: Carfax Enters ‘Show Me!’ State
AdFreak: Car dealers writhe and squirm in Carfax ads
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