Fox Business’ “Your Questions, Your Money” is a great show. It focuses on starting, owning, running and growing small business. Guests include business owners, entrepreneurs and venture capitalists telling their personal success stories, what worked, what didn’t work, etc. They also answer viewer’s questions about how they too can make it big! The show airs live nationwide on Saturdays from 10 a.m. to 2 p.m. You can find out more about the show – upcoming topics, guests, video clips – on the show’s website.

I will be a guest on tomorrow’s show (Saturday, January 16) from noon to 2:00 p.m., EST. I will answer questions based on my years of experience turning retailers into nationally recognized brands, and talk about what it took to build the 14th largest ad agency in the nation. I’ll explain the principles behind Zimmerman’s proven Brandtailing philosophy and why these principles are crucial in both the advertising and business worlds.

When I was a guest on the show in October, I had the opportunity to meet two guys that started a company called Me & Goji. I was so impressed with the concept that I volunteered to help them activate their brand online. From the moment our social media team got involved, the brand has experienced tremendous growth. We increased the number of Facebook fans by 600% in less than two weeks by creating engaging contests and fun interactive apps. Website traffic has increased by more than 55% and, most importantly, the brand’s online transactions have increased by over 80%. Wow – that’s incredible! Even though I work with major national retail brands everyday like QVC and Party City, I still enjoy taking the time to help small start-ups.

TUNE IN TOMORROW – FOX BUSINESS NEWS – NOON TO 2PM, EST.