30 Seconds, $3.5 Million
Feb 09, 2012As a Jersey guy, I was definitely rooting for the Giants last weekend. As an Ad man, I was thrilled with the outcome of the commercials as well. The game may be over now, but the Super Bowl is still a hot topic, especially in our industry. On Monday, I shared my own answers with Tracy Byrnes of Fox Business Network. The big questions I’m asked are:
* Which were the best ads — and why?
* Does paying $3.5 million for half a minute of air time really make economic sense?
What are your thoughts?
Great stuff Jordan. Great stuff.
The commercials were certainly more “fun” than everyday commercials, but considering the millions of dollars spent on these spots, I feel they were lacking. Each spot seemed to play it too safe and take the route of, this-is-what-is-trendy. Playing it safe and going off in a new direction was not something I saw in ANY of the commercials during the super bowl this year. I was disappointed.
Every year I record the Superbowl so I can re-watch the ads. I thought the Frito’s ad (Baby In A Sling) and the Sketchers Ad (Mr. Quigley vs. the Greyhounds) were two of the best. I’m also old enough to have enjoyed the Mathew Broderick “Ferris Bueler” ad for VW and the Seinfeld Ad for the Acura NSX.
I am gonna borrow your expression: “Call to Action” for when I am presenting to my customers in the future. I’ll just put air quotes around it so they know it was yours first.
Great interview with Tracy Byrnes. I appreciate her comment that the common-sense move is to CONTINUE advertising in a slow economy.