Live Tweeting The #VPDebate | My First #SocialTV Experience
You may have to read that twice. Yes, an owner of an advertising agency, and it wasn’t until last night that I participated in my first real time, live, Twitter event. The result? It was AMAZING!!
Now I know first hand what the big deal is in regards to Social TV and the quest clients and prospective clients have for the holy grail of ENGAGEMENT. OMG, I felt like a school kid. I took my shoes off and stuck my toes into the stream of consciousness that is the Twitter firehose and before I knew it I was knee deep, and some times up to my neck, in conversations with people from all over the Country.
I was using a program that allowed me to see and specifically respond to tweets about the #VPDebate last night. (yeah that’s a hashtag and we’d all better understand them…real soon). My screen was spinning like a Vegas slot machine out of control! It was spinning so fast that I had to apply a time filter of with a 12 second delay.
But then I was missing too much and had to go back down to a 7 second delay, and even that was blazing fast. After seeing the stats from last night, I now know why the stream was spinning so fast.
Twitter has reported that there were over 4 million Tweets posted about last night’s debate and 3.5 million of them occurred during the actual 92 minutes of the live #VPDebate broadcast.
Think about that for a moment. That’s a huge number. That’s not counting Facebook updates or text messages. That’s just the engagement level on Twitter alone. Is there any wonder that television shows and advertisers want a piece of this? Every network ( and I scanned them all), had some form of integration with Twitter.
How engaging was it? People were tweeting the score from the Yankees game intermittently so that people wouldn’t have to miss one moment of Joe Biden’s smirking. Sure you had some level of trolling, but it’s easy to side step the idiots. Like seeing dog poop on the sidewalk, you just step around them.
Will I be live tweeting the next Presidential debate? What do you think? If you want to join me, let me know and I’ll show you how to set things up. It wasn’t at all geeky. Just the opposite in fact. It was more like being a part of the in crowd. I think this #SocialTV thing has some serious legs.
I could rave on about the experience, but suffice it to say, I experienced something I never felt before. That’s saying something. I embedded a bit of what went on last night. I tried to pull my Tweets and those replying to me to give you just a snippet of what went on.
FYI, notice in this entire article, I never mentioned who I was pulling for nor did I give my opinion on who won. That’s because this article isn’t about that. It’s about experiencing the rush of unbridled engagement by participating in a second screen event and realizing the potential that Social TV brings to the table and how it can cause people to react like no advertising vehicle I’ve ever seen.
Check out my action below: