In case you missed it, I’ve posted the entire 90 minute debate above. Last night, I watched the debate and joined in on the second screen experience and I’m really enjoying the entire social tv event. I know why they call it SocialTV.

If you’re willing to jump in front of the “Twitter firehose” and actually brave the waters, there IS a great deal of interesting conversation taking place by some very intelligent people from all walks of life. Many right here at the Zimmerman Agency.

So how social is social tv? Let me tell you. I got placed in Twitter jail, as it’s referred to when you have too many tweets in a certain amount of time. Yes, you heard that right. I was tweeting so much I was told to go into a neutral corner by Twitter and take a time out. Anyone else ever experienced Twitter jail? You actually feel honored.

You also feel missed. People reach out to you and you can’t respond. You can’t even tell them you’ve been banished, albeit temporarily. But it’s temporary, and you’re let back into the game like a hockey player being released from the penalty box.

Back to engagement. Here’s a testament to the sheer power of Twitter. During the 90 minutes of the debate, I PERSONALLY had over 250 people respond SPECIFICALLY to me. 250 comments and interactive discourse in just 90 minutes.

Now grasp that for a second. I’ve only recently jumped into Twitter. I am just now building my follower base and with my embryonic place in the Twitterverse, I was able to openly engage with that many people in that short period of time. In addition, as I kept my conversations at a higher level and only engaged with those who seemed to have something interesting to say (I hate trolls), I was able to garner dozens of new followers.

Step back for a moment and ponder that. What would be the impact of brands and business owners engaging in the social tv experience and actually offering poignant and authentic commentary with people who are in the midst of watching something they enjoy and are wholly captive?

I’m not talking about pushing coupons and offers and selling, but rather taking the time to humanize their brand and actually speak one-on-one with the Twitterverse. Remember, each person in the Twitter firehose last night was also a consumer.

Can you imagine the ROI that potentially could be realized by humanizing your brand or business? And by ROi, I’m not talking about the old metric of return on investment. I’m talking about return on influence. The former is what most are seeking. The latter is what may turn out to be more relevant moving forward.

Here’s a summary of my conversations last night. Pretty compelling, especially when you’re into it in real-time.

Another Huge Night Of #SocialTV

Twitter says that during last night’s Presidential debate over 7 million comments were posted. At certain times the volume exceeded 100,000 Tweets per minute! It’s obvious to see that our political process has been influenced and changed by #socialmedia

Storified by Jordan Zimmerman · Wed, Oct 17 2012 04:14:52

@SethSchneids @JZspeaks I’m a science writer. You need people who can do both, baby #stem+liberal artsHelaine Becker

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