http://www.yousleepwhenyoudie.com you sleep when you die...and other unpopular thoughts from retail marketing leader, Jordan Zimmerman Mon, 06 Feb 2012 21:31:47 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.yousleepwhenyoudie.com/2012/02/06/work-is-sport/ http://www.yousleepwhenyoudie.com/2012/02/06/work-is-sport/#comments Mon, 06 Feb 2012 21:31:47 +0000 JZ http://www.yousleepwhenyoudie.com/?p=2930 If you don't arrange your life so that you have time for what you want to do, no one else is going to. And if you look up and find that you don't love what you do, then get the hell out of it! That's the beautiful thing about devoting your life to something that you love: You know right away when you've gone off track.]]> http://www.yousleepwhenyoudie.com/2012/02/06/work-is-sport/feed/ 0 http://www.yousleepwhenyoudie.com/2012/02/02/the-super-bowl-ad-that-changed-everything/ http://www.yousleepwhenyoudie.com/2012/02/02/the-super-bowl-ad-that-changed-everything/#comments Thu, 02 Feb 2012 18:31:59 +0000 JZ http://www.yousleepwhenyoudie.com/?p=2909 "1984" was the very first high-profile Super Bowl ad. It was an event in itself. Before this, the ads you saw during the Super Bowl were pretty much like all the other ads you saw during any other football game. Nobody tuned in to watch the ads; people tuned in to watch the game. But on Super Bowl Sunday, 1984, Steve Jobs, a master promoter, changed that. He got people to pay more attention to his ad than they did to the game! Along the way, he paid for a bigger production budget for a TV ad than anyone had ever seen ... freaked out the Apple board of directors ... and raised the bar for my entire industry.]]> http://www.yousleepwhenyoudie.com/2012/02/02/the-super-bowl-ad-that-changed-everything/feed/ 5 http://www.yousleepwhenyoudie.com/2012/01/20/customers-drive-quality/ http://www.yousleepwhenyoudie.com/2012/01/20/customers-drive-quality/#comments Sat, 21 Jan 2012 00:55:36 +0000 JZ http://www.yousleepwhenyoudie.com/?p=2850 Your customers must drive your quality. The second you stop listening to them, you become vulnerable. You don't need to build a fancy contest to get your customers to help you improve quality. What you do have to do, though, is build listening to the customer into your organization. ]]> http://www.yousleepwhenyoudie.com/2012/01/20/customers-drive-quality/feed/ 1 http://www.yousleepwhenyoudie.com/2012/01/12/character-is-everything/ http://www.yousleepwhenyoudie.com/2012/01/12/character-is-everything/#comments Thu, 12 Jan 2012 18:01:39 +0000 JZ http://www.yousleepwhenyoudie.com/?p=2803 Penn State's next head coach must, before anything else, be person of character. Bobby Stoops of Oklahoma comes to mind. So does John Wooden, the legendary UCLA basketball coach. You can't picture either of those coaches turning a blind eye to his obligations the way Paterno did. Are coaches like that easy to find? ]]> http://www.yousleepwhenyoudie.com/2012/01/12/character-is-everything/feed/ 4 http://www.yousleepwhenyoudie.com/2012/01/10/see-what-people-need-before-they-need-it/ http://www.yousleepwhenyoudie.com/2012/01/10/see-what-people-need-before-they-need-it/#comments Tue, 10 Jan 2012 21:02:12 +0000 JZ http://www.yousleepwhenyoudie.com/?p=2790 Consumer insights are all about what consumers are already using. Consumer vision is all about what they're going to use next...Brilliance is being able to see what others don't know they need. ]]> http://www.yousleepwhenyoudie.com/2012/01/10/see-what-people-need-before-they-need-it/feed/ 0