Political and Retail Ads Battle for Airtime in Swing States. As the Holiday advertising push is about to kick in, many businesses will be competing for attention with a record flood of political ads.
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Recession? I Choose not to Participate
Yes, there are some heavy pressures on some consumers right now.
Yes, there is a lot of uncertainty in our economy as a whole, and in the retail sector particularly.
Yes, there are far fewer discretionary dollars for consumers to spend than there were a few years ago.
But I don’t believe that any of this means that consumers are now destined to be permanently wary of anything but store brands and coupon-driven purchases.
Marketing Lessons From A Recession-Buster: Party City
The big reason Party City is a great role model for today’s retailers is that they treat the customer’s money and time just as though it were their own…Party City now has an extremely successful marketing methodology in place, one that’s resonating powerfully with consumers … even when discretionary dollars are tight.
Pump It Up
Take a look at a recent Nissan spot, one that I was particularly proud of. It uses gentle humor to hit two powerful “hot button” issues: the rising gas prices we are all facing these days … and the Nissan line’s impressive record of fuel economy.
AME’s Declare Zimmerman Best in North America!!
We knew from the very beginning that this was big. So it comes as no surprise that the rest of the world has now recognized it as well. Zimmerman has just been named as the recipient of a 2011 AME Platinum Trophy for last year’s Lane Bryant campaign. Zimmerman was selected as the top scoring entry in all of North America!!
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