You Sleep When You Die » Brandtailing http://www.yousleepwhenyoudie.com you sleep when you die...and other unpopular thoughts from retail marketing leader, Jordan Zimmerman Mon, 06 Feb 2012 21:31:47 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Recession? I Choose not to Participate http://www.yousleepwhenyoudie.com/2011/10/27/recession-i-choose-not-to-participate/ http://www.yousleepwhenyoudie.com/2011/10/27/recession-i-choose-not-to-participate/#comments Thu, 27 Oct 2011 18:27:57 +0000 JZ http://www.yousleepwhenyoudie.com/?p=2612 Yes, there are some heavy pressures on some consumers right now. Yes, there is a lot of uncertainty in our economy as a whole, and in the retail sector particularly. Yes, there are far fewer discretionary dollars for consumers to spend than there were a few years ago. But I don't believe that any of this means that consumers are now destined to be permanently wary of anything but store brands and coupon-driven purchases. ]]> http://www.yousleepwhenyoudie.com/2011/10/27/recession-i-choose-not-to-participate/feed/ 1 Marketing Lessons From A Recession-Buster: Party City http://www.yousleepwhenyoudie.com/2011/09/06/marketing-lessons-from-a-recession-buster-party-city/ http://www.yousleepwhenyoudie.com/2011/09/06/marketing-lessons-from-a-recession-buster-party-city/#comments Tue, 06 Sep 2011 15:30:24 +0000 JZ http://www.yousleepwhenyoudie.com/?p=2451 The big reason Party City is a great role model for today's retailers is that they treat the customer's money and time just as though it were their own...Party City now has an extremely successful marketing methodology in place, one that's resonating powerfully with consumers ... even when discretionary dollars are tight. ]]> http://www.yousleepwhenyoudie.com/2011/09/06/marketing-lessons-from-a-recession-buster-party-city/feed/ 5 Pump It Up http://www.yousleepwhenyoudie.com/2011/06/10/pump-it-up/ http://www.yousleepwhenyoudie.com/2011/06/10/pump-it-up/#comments Fri, 10 Jun 2011 15:21:15 +0000 JZ http://www.yousleepwhenyoudie.com/?p=2211 Take a look at a recent Nissan spot, one that I was particularly proud of. It uses gentle humor to hit two powerful "hot button" issues: the rising gas prices we are all facing these days ... and the Nissan line's impressive record of fuel economy. ]]> http://www.yousleepwhenyoudie.com/2011/06/10/pump-it-up/feed/ 2 AME’s Declare Zimmerman Best in North America!! http://www.yousleepwhenyoudie.com/2011/01/24/ame%e2%80%99s-declare-zimmerman-best-in-north-america/ http://www.yousleepwhenyoudie.com/2011/01/24/ame%e2%80%99s-declare-zimmerman-best-in-north-america/#comments Mon, 24 Jan 2011 20:14:42 +0000 JZ http://www.yousleepwhenyoudie.com/?p=1864 We knew from the very beginning that this was big. So it comes as no surprise that the rest of the world has now recognized it as well. Zimmerman has just been named as the recipient of a 2011 AME Platinum Trophy for last year’s Lane Bryant campaign. Zimmerman was selected as the top scoring entry in all of North America!! ]]> http://www.yousleepwhenyoudie.com/2011/01/24/ame%e2%80%99s-declare-zimmerman-best-in-north-america/feed/ 5 askJZ: Get in the Conversation http://www.yousleepwhenyoudie.com/2010/03/03/askjz-get-in-the-conversation/ http://www.yousleepwhenyoudie.com/2010/03/03/askjz-get-in-the-conversation/#comments Wed, 03 Mar 2010 16:42:28 +0000 JZ http://www.yousleepwhenyoudie.com/?p=811 Thanks to Ed Ethridge for providing one of last week’s top questions. Remember, get your questions about advertising, business, the economy and more answered every Wednesday by posting comments to blog posts or, better yet, on Twitter via #askjz.
“What is your response to Jonathan Salem Baskin’s recent Ad Age article, “What If Giving Up Your Brand Really Means Giving Up?” If the trend is moving towards NOT trusting the people we engage with through social media platforms, how will advertisers and marketers adjust? And will it even still be relevant? You’ve always espoused growing a brand while simultaneously driving traffic and sales. Where does social media fit into this Brandtailing pyramid?”
]]> http://www.yousleepwhenyoudie.com/2010/03/03/askjz-get-in-the-conversation/feed/ 2