You Sleep When You Die

It comes as no surprise to me that awareness doesn’t necessarily translate to purchase. I saw that there was something inherently wrong with the long-standing purchase funnel back years ago when I was in grad school. That’s why I not only pioneered the Brandtailing methodology but also built an entire agency around the principle by flipping the traditional funnel upside down – because I believed so strongly that the old approach to advertising was simply not effective.

I told you so.

A recent article in Ad Age announced the cancellation of many of the parties and other festivities scheduled at this year’s Cannes Festival. “You’d have to be tone-deaf to throw a big party this year in Cannes,” says DDB Worldwide CEO Chuck Brymer. According to the article, Cannes 2009 will be more focused on learning and improvement than parties and socializing.