Most intern programs are equivalent to entry-level day care. The kids push some papers around, sit in the back row of a few meetings, make copies, get people coffee … but never get any traction… Here, it’s a little more like boot camp.
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Trial By Fire: The Zimmerman Advertising Internship Program
Cravers For Craver Nation
An essential part of the brand experience is exclusivity since not everyone is a Craver. So we created an exclusive community and used White Castle’s already strong sense of belonging to fuel conversations around the passion that connects to the White Castle brand. Craver Nation’s mission is simple: to be where Cravers are – whether that is social, digital, broadcast television, radio, or mobile device – and to serve as a platform for conversing and engaging with the White Castle brand.
The Most Misunderstood Brand
The life lesson I picked up here was: Never let the media give you a predetermination of anyone. Judge people for yourself. And give everyone a fair shot. The old saying is true – you can’t judge a book by its cover…especially if the cover has been designed by someone who wants the book to fail.
Take Your Kid To Work
Tomorrow, April 26, is Take Our Daughters and Sons to Work Day. This is a great opportunity, not only to get closer to our own kids by showing them what we do, but also to inspire them and give them a sense of passion and possibility and excitement about all the cool things that can happen in the workplace once you find your own mission in life. At Zimmerman, we encourage our people to bring their kids in to work on this day. If you lead a team, I hope you encourage your people to do the same thing.
It’s Going, Going… Party City
The Mets play their home games at Citi field, which looks a lot different in left field this year than it did last year. For one thing, fans will notice that the outfield walls are now the right color — Mets blue. And for another, they’ll find a brand-new, fan-friendly seating area suspended over left field. Barstools, padded seats, waiters and waitresses, and a real party environment. All the fans are asking: “What is that? And how do I get a seat over there?”
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