You Sleep When You Die

If you don’t arrange your life so that you have time for what you want to do, no one else is going to. And if you look up and find that you don’t love what you do, then get the hell out of it! That’s the beautiful thing about devoting your life to something that you love: You know right away when you’ve gone off track.

Of course we all have tough periods in our lives. There were definitely plenty of dark days for me and this agency, days when we faced setbacks and lost clients. But we always found a way to learn from the experience and become stronger, and we always bounced back.

Today, as we pause to honor Dr. King’s work, I think we should remember what kind of guy he really was. He was someone who challenged you. He challenged you to participate in the solutions you wanted to see in your own life, in your own community, and in your country … no matter who you were or what you were facing.

Consumer insights are all about what consumers are already using. Consumer vision is all about what they’re going to use next…Brilliance is being able to see what others don’t know they need.

Your brand is your image and your reputation, and at the end of the day, it’s all you’ve got. Whether you’re the President, a video distributor, a university, or a tech giant, your viability depends on your ability to keep the promises your brand makes.