You Sleep When You Die

This is a huge weekend for my agency, Zimmerman Advertising. The 2010 Zimmerman MS Bike Ride will take place on Saturday and Sunday from Miami to Key Largo and back again. And when I say huge, I mean HUGE! This year’s event is expected to be bigger than ever before with more than 3,000 participating riders. It’s also expected to raise more money than ever before with a fundraising goal of $2 million.

How did Zimmerman come to not only be involved in this event but to actually be the title sponsor?

I have made a career out of speaking my mind – and saying things that are not always viewed as popular. I’ve never done it simply to hear myself speak. Rather, my hope is to always trigger and provoke other peoples’ points of view, especially if they differ from my own. I never run from challenge. Instead I run to it. Why? I have always believed that the best business ideas and solutions come from working through points of conflict, not simply finding the greatest common point of agreement.

I’ve been blogging for almost a year now. Thank you to those of you who have faithfully kept up with the blog from the beginning, and welcome to those of you who are newcomers. If you know anyone who is interested in hearing my no-b.s. way of telling it like it is, this is the blog for them. So please help spread the word among your social networking sites. I promise to continue offering my opinions on everything ad-related, business-related and more.

Also, if you like what you read here, make sure to follow me on Twitter @JZspeaks