You Sleep When You Die

Of course we all have tough periods in our lives. There were definitely plenty of dark days for me and this agency, days when we faced setbacks and lost clients. But we always found a way to learn from the experience and become stronger, and we always bounced back.

When you deliver actual, insight-driven value to the consumer that means the consumer delivers loyalty and positive word-of-mouth in return. Delivering only a discount, though, means the consumer has no loyalty, and no reason to buy your brand again, once someone offers a deeper discount.

Yes, there are some heavy pressures on some consumers right now.
Yes, there is a lot of uncertainty in our economy as a whole, and in the retail sector particularly.
Yes, there are far fewer discretionary dollars for consumers to spend than there were a few years ago.
But I don’t believe that any of this means that consumers are now destined to be permanently wary of anything but store brands and coupon-driven purchases.

The big reason Party City is a great role model for today’s retailers is that they treat the customer’s money and time just as though it were their own…Party City now has an extremely successful marketing methodology in place, one that’s resonating powerfully with consumers … even when discretionary dollars are tight.

This is not just about writing checks, but about personally working hand and hand with a local school and local officials… Together, we are making a huge difference for the students.