Category: Zimmerman Advertising

Being the Best Isn’t Good Enough
You can accomplish anything you set your mind out to do. I speak to hundreds of students at various universities. My goal is to make them believe that anything is possible.

[...] you have to work until you are the very best at what you’re doing. I haven’t gotten to be as successful as I am today because I’m the smartest at what I do. I’ve gotten here because I work the hardest. I never stop. I don’t give up until I’m the best.

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Your Questions, Your Money

JZ's Blog | Jan. 15, 2010 1 comment

Fox Business’ “Your Questions, Your Money” is a great show. It focuses on starting, owning, running and growing small business. Guests include business owners, entrepreneurs and venture capitalists telling their personal success stories, what worked, what didn’t work, etc. They also answer viewer’s questions about how they too can make it big!

I will be a guest on tomorrow’s show (Saturday, January 16) from noon to 2:00 p.m., EST…

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Are you ever going to wake up?

JZ's Blog | Jan. 07, 2010 1 comment

Are you ever going to wake up?
When is the rest of the industry going to wake up? We have continued to kick the shit out of other agencies for the last five years. We won 14 out of 15 pitches in 2009. Overall, we are 40 out of our last 45 pitches.

How do we keep winning when other agencies can’t even hold onto the clients they already have?

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Wake Up – You’re Already Dead

JZ's Blog | Oct. 28, 2009 5 comments

Wake Up - You're Already Dead
The Audit Bureau of Circulations announced recently that average daily circulation of newspapers dropped almost 11% in the April to September period from the same period the previous year. This drop is greater than the 7% decline during the previous six-month period and the 4% decline prior to that. According to Ad Age, out of the 25 biggest newspapers in the country, 15 reported double-digit drops and only one gained circulation over the past year.

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Time to Take Control

JZ's Blog | Apr. 27, 2009 No comments yet

0409_ashley

Retailers just don’t get it…yet.

In order to be successful, retailers must achieve total vertical integration. The more control you have over every aspect of your brand, the better your profits are going to be. Brands must have control over every single component of their business – all the way from the big picture stuff at 30,000 feet up, down to the smaller day-to-day details at the floor level.

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