You Sleep When You Die

Too many people judge their level of success in life by the kind of club they belong to. They use some club membership they’ve attained to generate some kind of positive “buzz” about the people they know, the things they have achieved, or the income level they’ve reached. So what? Is that really success?

Lately, I’ve been spending time at a new kind of club — one that has those other clubs beat. These days, my team and I have been getting together at a place called the Carver Ranches Club.

Take a look at a recent Nissan spot, one that I was particularly proud of. It uses gentle humor to hit two powerful “hot button” issues: the rising gas prices we are all facing these days … and the Nissan line’s impressive record of fuel economy.

We knew from the very beginning that this was big. So it comes as no surprise that the rest of the world has now recognized it as well. Zimmerman has just been named as the recipient of a 2011 AME Platinum Trophy for last year’s Lane Bryant campaign. Zimmerman was selected as the top scoring entry in all of North America!!

Zimmerman Advertising lives and breathes in the retail world of our clients. We relentlessly pursue solutions for them, 24 hours a day, seven days a week. We are never satisfied, never content to rest in our successes, but instead are always pushing forward towards the next idea.

Sometimes the ideas are small. Sometimes they’re big. And sometimes they’re game changers. Those game changers are the solutions we push for the hardest. They are the ideas that should be recognized and celebrated, both on behalf of our clients and on behalf of Zimmerman as an agency.

Lots of companies claim to be dedicated to their clients. But how many of them actually go above and beyond the call of duty to show it?

When you step off of the elevator at Zimmerman, there’s a quote from me on a sign that says, “Relentlessly pursue the client’s goal, but never rest in the glory.” That’s more than a motto for us – it’s something we live and breathe every single day…