You Sleep When You Die

Yes, there are some heavy pressures on some consumers right now.
Yes, there is a lot of uncertainty in our economy as a whole, and in the retail sector particularly.
Yes, there are far fewer discretionary dollars for consumers to spend than there were a few years ago.
But I don’t believe that any of this means that consumers are now destined to be permanently wary of anything but store brands and coupon-driven purchases.

The big reason Party City is a great role model for today’s retailers is that they treat the customer’s money and time just as though it were their own…Party City now has an extremely successful marketing methodology in place, one that’s resonating powerfully with consumers … even when discretionary dollars are tight.

This is not just about writing checks, but about personally working hand and hand with a local school and local officials… Together, we are making a huge difference for the students.

Too many people judge their level of success in life by the kind of club they belong to. They use some club membership they’ve attained to generate some kind of positive “buzz” about the people they know, the things they have achieved, or the income level they’ve reached. So what? Is that really success?

Lately, I’ve been spending time at a new kind of club — one that has those other clubs beat. These days, my team and I have been getting together at a place called the Carver Ranches Club.

Take a look at a recent Nissan spot, one that I was particularly proud of. It uses gentle humor to hit two powerful “hot button” issues: the rising gas prices we are all facing these days … and the Nissan line’s impressive record of fuel economy.