Jordan’s Bio



Sheer determination, perseverance and the relentless pursuit of success is what drives Jordan Zimmerman every day. He is Founder, Chairman and Architect of the Zimmerman Advertising empire, now the 14th largest advertising agency in the world with published billings in excess of $3 billion.

Jordan Zimmerman is the 2013 FAU Business Leader of the Year, being honored for his business success and for his commitment to education and community.

Jordan Zimmerman in one word: entrepreneur.

Jordan is a success story like no other. He is brilliant, yet controversial. He is bold and determined. He is a renegade. Jordan Zimmerman is known for asking the tough questions of himself and others around him …

Jordan is fearless and relentless in every aspect of his life and his business. His motto “Relentlessly pursue the client’s goal, but never rest in the glory” is displayed throughout his new 130,000 square foot Zimmerman Advertising Headquarters in Fort Lauderdale, Florida.

This new iconic and modern space represents Zimmerman 3.0, celebrating Zimmerman’s 30th year in business.

In 1984, just out of graduate school and starting with only $10,000, Jordan Zimmerman worked tirelessly, personifying an insane commitment to be the best. It was in these early years that Jordan trademarked his own term, “Brandtailing®”- a maverick combination of long-term brand building and short-term sales boosting that delivers measurable results. This methodology would become well known throughout the advertising industry and the hallmark of Jordan Zimmerman’s success.

A broad thinker with incredible focus, Jordan understands the value of differentiation and the importance of metrics. Jordan’s unconditional commitment to every client, every day serves his business model well. It was with this commitment and the desire to do things differently, that Jordan Zimmerman built “the first metrics-driven business solutions firm that happened to do advertising.”

“Vision is not seeing what is. Vision is seeing what could be”

Jordan Zimmerman is known as “Advertising’s Bad Boy” and his list of winning clients is a “who’s who” of the retail world. His is the firm that is behind such great brands as A.C. Moore, AutoNation, Ashley Furniture, Boston Market, CBS, Dunkin Donuts, Extended Stay America, Firehouse Subs, The Florida Panthers, hhgregg, Lane Bryant, Logan’s Roadhouse, Office Depot, Papa John’s, Party City, Nissan, Tire Kingdom, White Castle and many more. The list is long and impressive, and ever growing.

When once asked the secret to his agency’s success, Zimmerman replied, “ROI (Return On Investment) – Clients want to know that if they spend X, they’ll get X back. That’s what it’s all about. And it’s not about me and my ego and my fame and awards that I can win. It’s about the clients having their needs met. Bottom line, my job is making money for them. I am a business solutions company that happens to do advertising and I am committed to every client 24/7.”

Jordan is widely recognized for his instinctive ability to network, inspire others and raise significant capital. His unique and invaluable perspective on economics and business is what makes him desirable as an experienced business partner and an advisor; a board member and a panelist. His ability to plan, organize and activate start-ups, mergers, and acquisitions utilizing his bold and fearless leadership skills, his profound business knowledge, and vision for profit, has served to reward both his clients and partners exceptionally well. It is no wonder that Jordan has been featured in South Florida CEO Magazine, where he makes the list of the “One Hundred Most Powerful People in South Florida.”

In addition to advertising, Jordan has received numerous and notable awards throughout his career. Most recently, Jordan received the 2013 FAU Business Leader of the Year Award where he was honored for his commitment to education and community.

Two years ago, Jordan had the distinguished honor of being named the Ernst & Young Entrepreneur Of The Year® receiving the 2012 Award for the Corporate Innovator Category. That same year, Jordan received the Greater Fort Lauderdale Alliance CEO Council Economic Development Leadership Award. Sustaining and enhancing economic growth and global competitiveness for Broward County is the initiative of this core executive group.

In 2013, Jordan was named one of USF’s Fast 56, the 56 fastest growing “Bull owned” or “Bull run” businesses in Florida. His alma mater also named him USF Entrepreneur of the Year in 1991 and in 2007 he was honored with the University of South Florida Distinguished Alumnus Award.

Other honors include the prestigious 2008 Entrepreneur Hall of Fame Award from the H. Wayne Huizenga School of Business and Entrepreneurship, Nova Southeastern University, and the 2008 University of South Florida’s Kappa Tau Alpha Hall of Fame Award recognizing outstanding leadership in the field of mass communication and journalism in the State of Florida.

In 2004, Jordan was one of ten people selected to receive the South Florida Business Journal’s Diamond Award. In 2006, he received the Florence Fuller Child Development Center’s “Biggest Heart” Award.

Jordan may be the consummate champion capitalist and a bold entrepreneur, but it truly is his charitable spirit and philanthropic passion that put him in a class all by himself.

Jordan believes strongly in giving back to the greater community and while his support is wide-ranging, Jordan’s own philanthropic passion centers around education. Through The Jordan Zimmerman Family Foundation, he generously supports the University of South Florida and its unrivaled Zimmerman Advertising Program, a concentrated advertising specific and relevant modern curriculum that exhibits methodologies of real world advertising.

Recognizing that only 11% of graduating students majoring in advertising were actually moving on to pursue a career in the field of advertising, Jordan originated this important and unique academic degree program and now 70% of students who graduate in advertising at USF go on to work in the advertising.

Jordan has the distinguished honor of having been appointed by Former Florida Governor Charlie Crist to serve on the Board of Trustees at the University of South Florida. His business acumen and expertise are perfectly suited for the work of this Board as it, along with other Boards within the State University System, are responsible for ensuring the implementation and maintenance of quality education programs within the State. Closer to home, Jordan serves as one of 22 Trustees for Pine Crest School, a Pre-kindergarten through 12th grade independent school, currently the second largest in the country. The Zimmerman Family Athletic Complex is one of several campus improvements that evidence Jordan’s generosity.

An athlete himself, Jordan has played a key role in supporting the zMotion Racing Foundation, a cycling group which rides a minimum of 12 times per year, raising needed funds for local charities. He is involved with the Cleveland Clinic Florida Campaign, Make-A-Wish Foundation, Jack & Jill Children’s Center, Take Stock in Children, American Cancer Society, Boca Raton Regional Hospital, Kids In Distress, Congregation B’nai Israel, Florida Council of 100, Museum of Discovery & Science, Boys & Girls Clubs of Broward County, Junior Achievement of South Florida, Joe DiMaggio Children’s Hospital, Florida Council on Economic Education, Nova Southeastern University, St. Baldrick’s Foundation and the United Way of Palm Beach County.

Call him a fearless business leader, an uncompromising overachiever, or a dedicated philanthropist, whether it’s on behalf of a client or a peer; a partner or a charity, or sharing his knowledge with the next generation of entrepreneurs, Jordan Zimmerman knows not only how to be successful, but how to generate success in those around him … that is true and fearless leadership.