You Sleep When You Die

Whether you have kids of your own or not, you probably already know it’s that time of the year again: Back to School!! This also means our summer internship program here at the agency has come to an end.

I have to say that once again, our interns never fail to impress me. Our internship program is unlike any other program out there today. We had more than 300 applicants compete for less than 25 spots in this year’s program. So needless to say, our interns represent the best of the best.

Estimates from the Boston Consulting Group suggest that women are currently the biggest emerging market ever seen…

These statistics shouldn’t be that surprising. We’ve been hearing for years about women’s growing buying power. It’s becoming increasingly obvious that women are becoming THE decision maker in more and more households. What is surprising is that more marketers aren’t taking more notice!

I’m clearly not alone in my fascination with the iPad. According to a recent article in Fast Company, Apple just sold its three-millionth iPad, just 80 days after it first went on sale in the U.S. Experts are calling the iPad revolutionary, claiming it will forever change the way we use computers and consume media…

It’s no surprise that almost all of the trending topics right now have something to do with the World Cup. Even if you’re not a fan, you can’t help but hear, see or read frequent updates about the latest match or the biggest upset. It’s also nearly impossible to go more than a day without seeing an ad from one of the tournament sponsors.

None of these things have really grabbed my attention. What has managed to do that is a recent story in The New York Times about two Dutch women that were arrested for allegedly leading an ambush marketing stunt on behalf of Dutch beer brand, Bavaria.

Thanks to @casegilbreath for providing one of this week’s top questions. Remember, get your questions about advertising, business, the economy and more answered every Wednesday by posting comments to blog posts or on Twitter @JZspeaks via #askjz.

Jordan – what are your thoughts on performance marketing, affiliate marketing, CPA advertising?