Tag: Advertising

Build Your Own Chair

JZ's Blog | Mar. 30, 2011 7 comments

Build Your Own Chair

I watched “The Social Network” over the weekend (again). I’m not going to get into how much of the movie is true or whether Mark Zuckerberg is really as ruthless as the movie makes him out to be. But one of Zuckerberg’s lines from the movie stuck with me:

“A guy who builds a nice chair doesn’t owe money to everyone who ever has built a chair.”

Seems obvious enough. But, as we see in the movie, it can get much more complicated.

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Down with Mudslinging

JZ's Blog | Nov. 02, 2010 3 comments


I didn’t think it was possible, but it seems like the political ads are actually getting fiercer as today’s midterm elections get closer. The candidates continue to viciously and personally attack one another. I have no idea what most of them stand for because they haven’t told us. The only thing I know is why they don’t like their opponent. That’s going to do very little to help me decide how to vote.

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Zimmerman For Office (Not)

JZ's Blog | Oct. 20, 2010 8 comments

Zimmerman For Office (Not)

November 2 is right around the corner, which means the 2010 midterm elections are almost here. There’s no way you can miss them with all of the political advertising that’s running right now. The problem is that almost every candidate out there is doing almost everything WRONG!!

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Back to School

JZ's Blog | Aug. 30, 2010 5 comments


Whether you have kids of your own or not, you probably already know it’s that time of the year again: Back to School!! This also means our summer internship program here at the agency has come to an end.

I have to say that once again, our interns never fail to impress me. Our internship program is unlike any other program out there today. We had more than 300 applicants compete for less than 25 spots in this year’s program. So needless to say, our interns represent the best of the best.

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What Women Want

JZ's Blog | Jul. 06, 2010 3 comments


Estimates from the Boston Consulting Group suggest that women are currently the biggest emerging market ever seen…

These statistics shouldn’t be that surprising. We’ve been hearing for years about women’s growing buying power. It’s becoming increasingly obvious that women are becoming THE decision maker in more and more households. What is surprising is that more marketers aren’t taking more notice!

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