You Sleep When You Die

Since I am a sports fan in South Florida, I am happy to see LeBron join the Miami Heat. But as much as I would love to see Lebron, Dwyane Wade and Chris Bosh bring a NBA championship back to Miami, I have other reasons for supporting LeBron and his decision to leave Cleveland. Why? Because it was a carefully calculated business decision. Nothing more. Nothing less. According to LeBron, the Heat made him an offer he couldn’t refuse, saying he believed leaving the Cavs was the only way he could fulfill his dream of winning a championship. He actually walked away from $30 million by NOT signing with the Cavs. How can you fault him for that?!

In case you’re one of the handful of people out there that hasn’t seen or heard the news, Nike just launched an ad featuring Tiger Woods, only days before his highly anticipated return to golf for the Masters. And if you are one of those people, let me save you some time: it sucks! It is absolutely horrible – do not waste your time watching it!!

The spot is ridiculous. I won’t go into detail about all of the reasons why it’s ridiculous because you’ve probably heard them already: it’s creepy; you don’t know who the voice in the background belongs to; it has nothing to do with Nike; Tiger’s father shouldn’t be a moral compass for anyone. You get it.

The 2010 Winter Games began last week in Vancouver. The media has been inundating us with stories of ‘Olympic’ proportions for months: which athletes have suffered setbacks during their training, which athletes are the best hopes for the U.S. to medal, what conditions are like on the mountains in Vancouver. The problem is that hardly anyone remembers why the Olympics were created in the first place.

So you know Apple made the Super Bowl ‘super’ with its ‘1984’ Macintosh commercial. But I bet you didn’t know that Chiat/Day – the agency behind the commercial – almost got FIRED for it!

Every revolution starts with a single shot. In everything we see in life, some event or breakthrough opened the gate. Most people will be glued to their TV sets this weekend watching the Super Bowl. Did you ever wonder how it got ‘super?’ After all, there are championships in every sport, but only one Super Bowl. How did it really happen?