You Sleep When You Die
you sleep when you die...and other unpopular thoughts from retail marketing leader, Jordan Zimmerman
The life lesson I picked up here was: Never let the media give you a predetermination of anyone. Judge people for yourself. And give everyone a fair shot. The old saying is true – you can’t judge a book by its cover…especially if the cover has been designed by someone who wants the book to fail.
When Jamie Moyer pitched his first big-league game for the Chicago Cubs, Ronald Reagan was president. And no one had ever heard of the World Wide Web.
That was back in 1986, when Moyer was an unknown twenty-three-year-old rookie. On April 17, Moyer became anything but unknown. He put a big neon light on top of an amazing career that has lasted longer than any “expert analyst” thought was possible.
During competitions, she uses what little vision she has to focus on someone who’s running right in front of her, and then just keeps running … unless that runner gives out. At that point she finds someone new to follow… Until she passes them, too.
I always admired Al Davis a great deal, and saw him as a special kind of role model. He embraced the “maverick” label, and he successfully walked the thin line between being feared and being loved. Perhaps most importantly, he had a long-term commitment to excellence in the art of branding. The iconic silver-and-black Raiders logo is one of the most enduring brands in all of sports.
Thanks to Jumeirah and Oakley’s willingness to take a chance on a rising star, these two firms are now enjoying a global windfall of exposure for their brands.
The lesson: Taking smart risks on emerging opportunities can pay off big.
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