You Sleep When You Die

The 2010 Winter Games began last week in Vancouver. The media has been inundating us with stories of ‘Olympic’ proportions for months: which athletes have suffered setbacks during their training, which athletes are the best hopes for the U.S. to medal, what conditions are like on the mountains in Vancouver. The problem is that hardly anyone remembers why the Olympics were created in the first place.

So you know Apple made the Super Bowl ‘super’ with its ‘1984’ Macintosh commercial. But I bet you didn’t know that Chiat/Day – the agency behind the commercial – almost got FIRED for it!

Every revolution starts with a single shot. In everything we see in life, some event or breakthrough opened the gate. Most people will be glued to their TV sets this weekend watching the Super Bowl. Did you ever wonder how it got ‘super?’ After all, there are championships in every sport, but only one Super Bowl. How did it really happen?

There was a recent incident in the Washington Wizards’ locker room involving two players pulling guns on each other as the result of a dispute over gambling debts. The incident has turned into a potentially career-ending one for both players and the team’s GM for his failure to report it to the league. And it doesn’t make the NBA as a whole look very good either…

This is just another example of athletes today thinking their physical talent makes them better than the rest of us.