http://www.yousleepwhenyoudie.com you sleep when you die...and other unpopular thoughts from retail marketing leader, Jordan Zimmerman Mon, 06 Feb 2012 21:31:47 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.yousleepwhenyoudie.com/2011/10/10/just-win-baby/ http://www.yousleepwhenyoudie.com/2011/10/10/just-win-baby/#comments Mon, 10 Oct 2011 15:53:48 +0000 JZ http://www.yousleepwhenyoudie.com/?p=2549 I always admired Al Davis a great deal, and saw him as a special kind of role model. He embraced the "maverick" label, and he successfully walked the thin line between being feared and being loved. Perhaps most importantly, he had a long-term commitment to excellence in the art of branding. The iconic silver-and-black Raiders logo is one of the most enduring brands in all of sports.]]> http://www.yousleepwhenyoudie.com/2011/10/10/just-win-baby/feed/ 4 http://www.yousleepwhenyoudie.com/2011/06/23/rory-mcilroy-and-the-art-of-smart-risk-taking/ http://www.yousleepwhenyoudie.com/2011/06/23/rory-mcilroy-and-the-art-of-smart-risk-taking/#comments Thu, 23 Jun 2011 20:29:49 +0000 JZ http://www.yousleepwhenyoudie.com/?p=2256 Thanks to Jumeirah and Oakley's willingness to take a chance on a rising star, these two firms are now enjoying a global windfall of exposure for their brands. The lesson: Taking smart risks on emerging opportunities can pay off big. ]]> http://www.yousleepwhenyoudie.com/2011/06/23/rory-mcilroy-and-the-art-of-smart-risk-taking/feed/ 0 http://www.yousleepwhenyoudie.com/2010/10/26/let-the-players-play/ http://www.yousleepwhenyoudie.com/2010/10/26/let-the-players-play/#comments Tue, 26 Oct 2010 21:25:51 +0000 JZ http://www.yousleepwhenyoudie.com/?p=1582 Last week, NFL executives announced plans to suspend players for devastating hits and head shots. This pisses me off not only because of my love of football. It pisses me off because it’s taking the easy way out. Taking the physicality out of the game means these finely tuned players will no longer be able to go out on the field and give it their all. It will mean that they have to play it safe, always worrying about whether their next hit will be a ‘devastating’ one or not. ]]> http://www.yousleepwhenyoudie.com/2010/10/26/let-the-players-play/feed/ 6 http://www.yousleepwhenyoudie.com/2010/09/13/how-come-we-never-see-the-real-champions/ http://www.yousleepwhenyoudie.com/2010/09/13/how-come-we-never-see-the-real-champions/#comments Mon, 13 Sep 2010 19:12:21 +0000 JZ http://www.yousleepwhenyoudie.com/?p=1452 The 2010 U.S. Open is in full swing. Even if you’re not a huge tennis fan, you’ve probably heard of Andy Roddick, Roger Federer, Venus Williams and Maria Sharapova. However, you may be surprised to find out that the world’s best tennis player is someone most people have never heard of. Why? You be the judge…]]> http://www.yousleepwhenyoudie.com/2010/09/13/how-come-we-never-see-the-real-champions/feed/ 2 http://www.yousleepwhenyoudie.com/2010/07/19/hail-to-the-king/ http://www.yousleepwhenyoudie.com/2010/07/19/hail-to-the-king/#comments Mon, 19 Jul 2010 13:57:52 +0000 JZ http://www.yousleepwhenyoudie.com/?p=1298 Since I am a sports fan in South Florida, I am happy to see LeBron join the Miami Heat. But as much as I would love to see Lebron, Dwyane Wade and Chris Bosh bring a NBA championship back to Miami, I have other reasons for supporting LeBron and his decision to leave Cleveland. Why? Because it was a carefully calculated business decision. Nothing more. Nothing less. According to LeBron, the Heat made him an offer he couldn’t refuse, saying he believed leaving the Cavs was the only way he could fulfill his dream of winning a championship. He actually walked away from $30 million by NOT signing with the Cavs. How can you fault him for that?!]]> http://www.yousleepwhenyoudie.com/2010/07/19/hail-to-the-king/feed/ 5