http://www.yousleepwhenyoudie.com you sleep when you die...and other unpopular thoughts from retail marketing leader, Jordan Zimmerman Thu, 28 Feb 2013 01:29:13 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 http://www.yousleepwhenyoudie.com/2011/06/10/pump-it-up/ http://www.yousleepwhenyoudie.com/2011/06/10/pump-it-up/#comments Fri, 10 Jun 2011 15:21:15 +0000 Jordan Zimmerman http://www.yousleepwhenyoudie.com/?p=2211 Take a look at a recent Nissan spot, one that I was particularly proud of. It uses gentle humor to hit two powerful "hot button" issues: the rising gas prices we are all facing these days ... and the Nissan line's impressive record of fuel economy. ]]> http://www.yousleepwhenyoudie.com/2011/06/10/pump-it-up/feed/ 2 http://www.yousleepwhenyoudie.com/2010/03/12/toyota-is-back-%e2%80%93-true-or-false/ http://www.yousleepwhenyoudie.com/2010/03/12/toyota-is-back-%e2%80%93-true-or-false/#comments Fri, 12 Mar 2010 18:41:56 +0000 Jordan Zimmerman http://www.yousleepwhenyoudie.com/?p=855 This is not a tough question. The answer is false. False promises. False advertising. False prospects for the future. False information so people will continue to give Toyota the benefit of the doubt and time to fix the problem. Maybe at first, but not now. Not as problems continue to mount. Still think the majority of consumers believe the load of shit that Toyota is shoveling? Then how do you explain the fact that Toyota was the only major manufacturer last month that suffered a decline? Every other major manufacturer was up for the month of February: GM, Ford, Chrysler, Honda, Nissan, Volkswagen, Mazda, Hyundai, BMW, Subaru, KIA, Jaguar and Porsche. You get the picture: everyone beat Toyota!]]> http://www.yousleepwhenyoudie.com/2010/03/12/toyota-is-back-%e2%80%93-true-or-false/feed/ 5 http://www.yousleepwhenyoudie.com/2010/02/03/can-you-believe-it-another-toyota-recall/ http://www.yousleepwhenyoudie.com/2010/02/03/can-you-believe-it-another-toyota-recall/#comments Wed, 03 Feb 2010 21:25:53 +0000 Jordan Zimmerman http://www.yousleepwhenyoudie.com/?p=566 http://www.yousleepwhenyoudie.com/2010/02/03/can-you-believe-it-another-toyota-recall/feed/ 5 http://www.yousleepwhenyoudie.com/2010/01/28/what-do-you-stand-for/ http://www.yousleepwhenyoudie.com/2010/01/28/what-do-you-stand-for/#comments Thu, 28 Jan 2010 15:08:59 +0000 Jordan Zimmerman http://www.yousleepwhenyoudie.com/?p=492 Ad Age to find out what Toyota must do immediately to fix the situation…before it’s too late.]]> http://www.yousleepwhenyoudie.com/2010/01/28/what-do-you-stand-for/feed/ 2 http://www.yousleepwhenyoudie.com/2009/10/20/if-you-cant-keep-up-get-off-the-road/ http://www.yousleepwhenyoudie.com/2009/10/20/if-you-cant-keep-up-get-off-the-road/#comments Tue, 20 Oct 2009 19:29:16 +0000 Jordan Zimmerman http://www.yousleepwhenyoudie.com/?p=300 Within the past couple of weeks, GM announced that it will start hearing pitches for select Chevrolet assignments and for Cadillac’s national and regional dealer accounts. Not long before that, VW announced that it was parting ways with Crispin after four years. Should we chalk up this rampant changing of the guard to tough economic times? Absolutely not. ]]> http://www.yousleepwhenyoudie.com/2009/10/20/if-you-cant-keep-up-get-off-the-road/feed/ 3 http://www.yousleepwhenyoudie.com/2009/08/27/crispin-gets-das-boot/ http://www.yousleepwhenyoudie.com/2009/08/27/crispin-gets-das-boot/#comments Thu, 27 Aug 2009 13:00:18 +0000 Jordan Zimmerman http://www.yousleepwhenyoudie.com/?p=281 Many industry experts were surprised about the recent announcement that VW and Crispin are parting ways. After all, VW’s market share actually improved in recent months and although sales were still down, the decline wasn’t as steep as the automotive industry as a whole. In addition, the four-year partnership resulted in some memorable and much talked about advertising. Crispin certainly helped elevate VW to a new level of ‘coolness.’ Unfortunately, to be cool is often to be niche. And when your job is to market a brand that is dependent on the mainstream masses, coolness alone just isn’t going to cut it. And that’s precisely where Crispin missed it with VW. ]]> http://www.yousleepwhenyoudie.com/2009/08/27/crispin-gets-das-boot/feed/ 3 http://www.yousleepwhenyoudie.com/2009/08/03/cash-for-clunkers/ http://www.yousleepwhenyoudie.com/2009/08/03/cash-for-clunkers/#comments Mon, 03 Aug 2009 17:35:37 +0000 Jordan Zimmerman http://www.yousleepwhenyoudie.com/?p=266 By now almost everyone has heard about the new “Cash for Clunkers” program. I recently commented about the pros and cons of the program in an interview for an Ad Age article. Click here to check it out.]]> http://www.yousleepwhenyoudie.com/2009/08/03/cash-for-clunkers/feed/ 1