You Sleep When You Die

What’s most interesting about this whole debate is that it’s getting so much attention. If we attached as much importance to creating great work that works for our clients, we would be much better off. To suggest that being banned from entering an awards show for five years could signal the end of a career is ridiculous. I guarantee you that if you create work that produces results for your clients, they won’t care if you never win another award…and neither will other potential clients.