You Sleep When You Die
you sleep when you die...and other unpopular thoughts from retail marketing leader, Jordan Zimmerman
I was recently honored as the 2010 Broward County Excalibur Business Leader of the Year. The other nominees and recipients represented some of the most successful leaders in the local business community…
While I was humbled and honored to receive the Excalibur Award, it also made me stop and think about how others feel about receiving awards. What does it really mean to be honored? What’s the appropriate response? How am I supposed to feel? How should I react?
What’s most interesting about this whole debate is that it’s getting so much attention. If we attached as much importance to creating great work that works for our clients, we would be much better off. To suggest that being banned from entering an awards show for five years could signal the end of a career is ridiculous. I guarantee you that if you create work that produces results for your clients, they won’t care if you never win another award…and neither will other potential clients.
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