You Sleep When You Die

A recent Ad Age article announced an effort to re-brand New Orleans’ Mardi Gras celebration as “clean and wholesome.” The goal is to position Mardi Gras as offering more than drunkenness and debauchery. Those involved with the effort say that in addition to the more well known aspects of the celebration, Mardi Gras actually offers family-friendly activities such as parades and great food.

Of course New Orleans is a great city. It’s got history, architecture, culture, sports, cuisine, events and more. But aren’t those the same things that make Mardi Gras so FANTASTIC in the first place?!

Almost every agency out there says it has the best interests of its clients at heart. Well, actions speak louder than words. And based on their actions, it’s clear that most agencies don’t have the best interests of their clients at heart; in fact, far from it. Many agencies are more concerned with creating work that makes the agency itself look good than creating work that actually advances its client’s business.

A well-known brand recently announced the launch of its new spring campaign – featuring none other than Britney Spears. Given all of the negative publicity recent celebrity endorsements have generated – Michael Phelps, Alex Rodriguez and Chris Brown come to mind – I only have one question:

What were they thinking??

Everybody wants it. If you were lucky enough to grow up with White Castle (like I did), you are a devoted customer for life. And if you didn’t grow up with it, you wish you did!

As great and as iconic as White Castle is, it will be making some changes moving forward. I’m excited that Zimmerman will be there to create and witness these changes but also to drive the brand’s future success.

Now that’s hot.

Take a look at the press coverage in AdvertisingAge and AdWeek.