http://www.yousleepwhenyoudie.com you sleep when you die...and other unpopular thoughts from retail marketing leader, Jordan Zimmerman Mon, 06 Feb 2012 21:31:47 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.yousleepwhenyoudie.com/2011/10/10/just-win-baby/ http://www.yousleepwhenyoudie.com/2011/10/10/just-win-baby/#comments Mon, 10 Oct 2011 15:53:48 +0000 JZ http://www.yousleepwhenyoudie.com/?p=2549 I always admired Al Davis a great deal, and saw him as a special kind of role model. He embraced the "maverick" label, and he successfully walked the thin line between being feared and being loved. Perhaps most importantly, he had a long-term commitment to excellence in the art of branding. The iconic silver-and-black Raiders logo is one of the most enduring brands in all of sports.]]> http://www.yousleepwhenyoudie.com/2011/10/10/just-win-baby/feed/ 4 http://www.yousleepwhenyoudie.com/2011/06/24/you-dont-have-to-have-your-name-on-the-door-to-be-a-brand/ http://www.yousleepwhenyoudie.com/2011/06/24/you-dont-have-to-have-your-name-on-the-door-to-be-a-brand/#comments Fri, 24 Jun 2011 15:05:23 +0000 JZ http://www.yousleepwhenyoudie.com/?p=2264 Technically, Clemons may not have been the E Street band's front man, but he was a brand unto himself every time he picked up his horn. Springsteen recognized, and celebrated, the emotional power of Clemons's brand early on.]]> http://www.yousleepwhenyoudie.com/2011/06/24/you-dont-have-to-have-your-name-on-the-door-to-be-a-brand/feed/ 3 http://www.yousleepwhenyoudie.com/2011/06/23/rory-mcilroy-and-the-art-of-smart-risk-taking/ http://www.yousleepwhenyoudie.com/2011/06/23/rory-mcilroy-and-the-art-of-smart-risk-taking/#comments Thu, 23 Jun 2011 20:29:49 +0000 JZ http://www.yousleepwhenyoudie.com/?p=2256 Thanks to Jumeirah and Oakley's willingness to take a chance on a rising star, these two firms are now enjoying a global windfall of exposure for their brands. The lesson: Taking smart risks on emerging opportunities can pay off big. ]]> http://www.yousleepwhenyoudie.com/2011/06/23/rory-mcilroy-and-the-art-of-smart-risk-taking/feed/ 0 http://www.yousleepwhenyoudie.com/2010/10/20/zimmerman-for-office-not/ http://www.yousleepwhenyoudie.com/2010/10/20/zimmerman-for-office-not/#comments Wed, 20 Oct 2010 19:57:13 +0000 JZ http://www.yousleepwhenyoudie.com/?p=1571 November 2 is right around the corner, which means the 2010 midterm elections are almost here. There’s no way you can miss them with all of the political advertising that’s running right now. The problem is that almost every candidate out there is doing almost everything WRONG!!]]> http://www.yousleepwhenyoudie.com/2010/10/20/zimmerman-for-office-not/feed/ 8 http://www.yousleepwhenyoudie.com/2010/03/23/the-branding-failure-of-%e2%80%98successful%e2%80%99-healthcare-reform-legislation/ http://www.yousleepwhenyoudie.com/2010/03/23/the-branding-failure-of-%e2%80%98successful%e2%80%99-healthcare-reform-legislation/#comments Tue, 23 Mar 2010 18:22:36 +0000 JZ http://www.yousleepwhenyoudie.com/?p=905 The U.S. House of Representatives’ passage of President Barack Obama’s healthcare reform legislation has been called a success by Democratic supporters and a parliamentary sham by Republicans. As an advertising executive, I call it a failure.]]> http://www.yousleepwhenyoudie.com/2010/03/23/the-branding-failure-of-%e2%80%98successful%e2%80%99-healthcare-reform-legislation/feed/ 7