http://www.yousleepwhenyoudie.com you sleep when you die...and other unpopular thoughts from retail marketing leader, Jordan Zimmerman Thu, 28 Feb 2013 01:29:13 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 http://www.yousleepwhenyoudie.com/2010/09/21/build-what-balances-you/ http://www.yousleepwhenyoudie.com/2010/09/21/build-what-balances-you/#comments Tue, 21 Sep 2010 21:55:45 +0000 Jordan Zimmerman http://www.yousleepwhenyoudie.com/?p=1475 Here’s the problem: lots of people misunderstand the meaning of ‘hard work.’ They don’t focus on the right things, and they lose their balance, which can lead to disaster. Working hard also means working smart. It means making wise decisions about what to do, how to do it, who to delegate to, and how to manage your time. Some people might think this sounds like taking the easy way out, like being lazy. But those people are wrong. It is possible to have tremendous, unheard of success AND have a balanced life.]]> http://www.yousleepwhenyoudie.com/2010/09/21/build-what-balances-you/feed/ 5 http://www.yousleepwhenyoudie.com/2010/06/07/how-going-zero-for-ten-helped-me-succeed/ http://www.yousleepwhenyoudie.com/2010/06/07/how-going-zero-for-ten-helped-me-succeed/#comments Mon, 07 Jun 2010 21:22:55 +0000 Jordan Zimmerman http://www.yousleepwhenyoudie.com/?p=1181 My daughter graduated from eighth grade last week. Aside from the fact that I can’t believe she’s already old enough to be starting high school, it got me thinking about the importance of education. You might be thinking, “Yeah, whatever. It’s easy for this guy to talk about how important education is now that he’s made it big.” But I will tell you – I had to learn the hard way.]]> http://www.yousleepwhenyoudie.com/2010/06/07/how-going-zero-for-ten-helped-me-succeed/feed/ 2 http://www.yousleepwhenyoudie.com/2010/04/21/askjz-swot/ http://www.yousleepwhenyoudie.com/2010/04/21/askjz-swot/#comments Wed, 21 Apr 2010 20:37:03 +0000 Jordan Zimmerman http://www.yousleepwhenyoudie.com/?p=1038 “What are the strengths, weaknesses, threats, and opportunities for Zimmerman Advertising? Where is the agency going?” ]]> http://www.yousleepwhenyoudie.com/2010/04/21/askjz-swot/feed/ 1 http://www.yousleepwhenyoudie.com/2010/02/12/being-the-best-isn%e2%80%99t-good-enough/ http://www.yousleepwhenyoudie.com/2010/02/12/being-the-best-isn%e2%80%99t-good-enough/#comments Fri, 12 Feb 2010 19:26:09 +0000 Jordan Zimmerman http://www.yousleepwhenyoudie.com/?p=638 You can accomplish anything you set your mind out to do. I speak to hundreds of students at various universities. My goal is to make them believe that anything is possible. [...] you have to work until you are the very best at what you’re doing. I haven’t gotten to be as successful as I am today because I’m the smartest at what I do. I’ve gotten here because I work the hardest. I never stop. I don’t give up until I’m the best. ]]> http://www.yousleepwhenyoudie.com/2010/02/12/being-the-best-isn%e2%80%99t-good-enough/feed/ 6 http://www.yousleepwhenyoudie.com/2010/01/15/your-questions-your-money/ http://www.yousleepwhenyoudie.com/2010/01/15/your-questions-your-money/#comments Fri, 15 Jan 2010 22:44:29 +0000 Jordan Zimmerman http://www.yousleepwhenyoudie.com/?p=441 http://www.yousleepwhenyoudie.com/2010/01/15/your-questions-your-money/feed/ 1 http://www.yousleepwhenyoudie.com/2010/01/07/are-you-ever-going-to-wake-up/ http://www.yousleepwhenyoudie.com/2010/01/07/are-you-ever-going-to-wake-up/#comments Thu, 07 Jan 2010 17:14:37 +0000 Jordan Zimmerman http://www.yousleepwhenyoudie.com/?p=390 When is the rest of the industry going to wake up? We have continued to kick the shit out of other agencies for the last five years. We won 14 out of 15 pitches in 2009. Overall, we are 40 out of our last 45 pitches. How do we keep winning when other agencies can’t even hold onto the clients they already have? ]]> http://www.yousleepwhenyoudie.com/2010/01/07/are-you-ever-going-to-wake-up/feed/ 1 http://www.yousleepwhenyoudie.com/2009/06/26/better-late-than-never/ http://www.yousleepwhenyoudie.com/2009/06/26/better-late-than-never/#comments Fri, 26 Jun 2009 14:18:21 +0000 Jordan Zimmerman http://www.yousleepwhenyoudie.com/?p=237 It comes as no surprise to me that awareness doesn’t necessarily translate to purchase. I saw that there was something inherently wrong with the long-standing purchase funnel back years ago when I was in grad school. That’s why I not only pioneered the Brandtailing methodology but also built an entire agency around the principle by flipping the traditional funnel upside down – because I believed so strongly that the old approach to advertising was simply not effective. ]]> http://www.yousleepwhenyoudie.com/2009/06/26/better-late-than-never/feed/ 2