You Sleep When You Die

When is the rest of the industry going to wake up? We have continued to kick the shit out of other agencies for the last five years. We won 14 out of 15 pitches in 2009. Overall, we are 40 out of our last 45 pitches.

How do we keep winning when other agencies can’t even hold onto the clients they already have?

It comes as no surprise to me that awareness doesn’t necessarily translate to purchase. I saw that there was something inherently wrong with the long-standing purchase funnel back years ago when I was in grad school. That’s why I not only pioneered the Brandtailing methodology but also built an entire agency around the principle by flipping the traditional funnel upside down – because I believed so strongly that the old approach to advertising was simply not effective.