Everybody wants it. If you were lucky enough to grow up with White Castle (like I did), you are a devoted customer for life. And if you didn’t grow up with it, you wish you did!
As great and as iconic as White Castle is, it will be making some changes moving forward. I’m excited that Zimmerman will be there to create and witness these changes but also to drive the brand’s future success.
Now that’s hot.
Take a look at the press coverage in AdvertisingAge and AdWeek.
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More articles about: Advertising, Branding, Burgers, Fast Food, Jordan Zimmerman, Marketing, New Business, QSR, White Castle, Zimmerman
