You Sleep When You Die
you sleep when you die...and other unpopular thoughts from retail marketing leader, Jordan Zimmerman
As we prepare to spend time with our families on Thanksgiving, it makes sense to stop and think for a moment about the things we are most grateful for. Personally, I know I have a lot of wonderful blessings in life, starting with the relationships that enrich me more than money ever could. Close connections to family, friends, and colleagues: Those blessings, of course, are far more important than any material wealth.
October 3 marks the beginning of National Customer Service Week, an annual event sponsored, since 1991, by the Customer Service Group. This special week is designed to encourage companies in all industries to reward their very best customer service reps by launching celebrations that shine a spotlight on best practices…As we enter National Customer Service Week, I want to ask you: What company is your hero when it comes to customer service — and why?
You don’t have to be an economist these days to see that there are a whole lot of good people out there in search of a limited number of good jobs. If the experts can be trusted, the economy has cratered, employers are wary of making any new hires, and the outlook for the future continues to be bleak for just about everyone.
Fortunately, the experts are dead wrong.
Take a look at a recent Nissan spot, one that I was particularly proud of. It uses gentle humor to hit two powerful “hot button” issues: the rising gas prices we are all facing these days … and the Nissan line’s impressive record of fuel economy.
According to a recent article in the New York Times, broadcast network executives are “anticipating a robust gain in ad revenue of $600 million to $800 million” in the upfront market…
Personally, I am dubious about the numbers these people are throwing around, because broadcast advertisers have a long history of being way off base on this kind of thing.
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