You Sleep When You Die

Many industry experts were surprised about the recent announcement that VW and Crispin are parting ways. After all, VW’s market share actually improved in recent months and although sales were still down, the decline wasn’t as steep as the automotive industry as a whole. In addition, the four-year partnership resulted in some memorable and much talked about advertising.

Crispin certainly helped elevate VW to a new level of ‘coolness.’ Unfortunately, to be cool is often to be niche. And when your job is to market a brand that is dependent on the mainstream masses, coolness alone just isn’t going to cut it. And that’s precisely where Crispin missed it with VW.

Almost every agency out there says it has the best interests of its clients at heart. Well, actions speak louder than words. And based on their actions, it’s clear that most agencies don’t have the best interests of their clients at heart; in fact, far from it. Many agencies are more concerned with creating work that makes the agency itself look good than creating work that actually advances its client’s business.

Companies shouldn’t dwell on the past…and neither should their ads. Instead, you should concentrate on always pushing forward, always striving to achieve bigger and better things, never being satisfied with the status quo. What good is issuing apology ads going to do, especially when most banks, insurance companies and automakers don’t feel any individual responsibility for the predicament in which the American public now finds themselves?

“I’ve been shouting, “Show me the Carfax!” all morning here at the office, and now AdFreak says I should feel free to work from my Honda Civic. Thanks a ton, Carfax!” (AdFreak.com)

I couldn’t have said it better myself.