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	<title>You Sleep When You Die &#187; CARFAX</title>
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	<link>http://www.yousleepwhenyoudie.com</link>
	<description>you sleep when you die...and other unpopular thoughts from retail marketing leader, Jordan Zimmerman</description>
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		<title>The Big Scam</title>
		<link>http://www.yousleepwhenyoudie.com/2011/10/14/the-big-scam/</link>
		<comments>http://www.yousleepwhenyoudie.com/2011/10/14/the-big-scam/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 18:17:08 +0000</pubDate>
		<dc:creator>JZ</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[CARFAX]]></category>
		<category><![CDATA[Zimmerman]]></category>

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		<description><![CDATA[<img src="http://www.yousleepwhenyoudie.com/wp-content/uploads/2011/10/1011-05.jpg" alt="The Big Scam" title="The Big Scam" width="500" height="150" class="alignnone size-full wp-image-2563" />

Here's an experiment for anyone paying serious dollars to a US advertising agency. 
1) Print out this blog and take it to your next meeting with your agency; circle the previous paragraph. 
2) Ask your agency representative to read that sentence out loud. 
3) Ask whether he or she agrees. 
4) Take cover, because unless you are working with Zimmerman, the odds are that you are about to be overwhelmed by a tidal wave of bullshit.]]></description>
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		<title>Show Me The CARFAX!</title>
		<link>http://www.yousleepwhenyoudie.com/2009/04/14/show-me-the-carfax/</link>
		<comments>http://www.yousleepwhenyoudie.com/2009/04/14/show-me-the-carfax/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 17:49:51 +0000</pubDate>
		<dc:creator>JZ</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Zimmerman Advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[CARFAX]]></category>
		<category><![CDATA[Consumers]]></category>

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		<description><![CDATA[<img src="http://www.yousleepwhenyoudie.com/wp-content/uploads/2009/04/0409_carfax.jpg" alt="Show me the CARFAX!" title="Show me the CARFAX!" width="500" height="150" class="alignnone size-full wp-image-168" />

<blockquote>“I've been shouting, "Show me the Carfax!" all morning here at the office, and now AdFreak says I should feel free to work from my Honda Civic. Thanks a ton, Carfax!” (<a href="http://adweek.blogs.com/adfreak/2009/04/car-dealers-writhe-and-squirm-in-carfax-ads.html" target="_blank" >AdFreak.com</a>)</blockquote>



I couldn’t have said it better myself.]]></description>
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