http://www.yousleepwhenyoudie.com you sleep when you die...and other unpopular thoughts from retail marketing leader, Jordan Zimmerman Thu, 28 Feb 2013 01:29:13 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 http://www.yousleepwhenyoudie.com/2011/06/10/pump-it-up/ http://www.yousleepwhenyoudie.com/2011/06/10/pump-it-up/#comments Fri, 10 Jun 2011 15:21:15 +0000 Jordan Zimmerman http://www.yousleepwhenyoudie.com/?p=2211 Take a look at a recent Nissan spot, one that I was particularly proud of. It uses gentle humor to hit two powerful "hot button" issues: the rising gas prices we are all facing these days ... and the Nissan line's impressive record of fuel economy. ]]> http://www.yousleepwhenyoudie.com/2011/06/10/pump-it-up/feed/ 2 http://www.yousleepwhenyoudie.com/2011/05/13/the-half-tamed-lion/ http://www.yousleepwhenyoudie.com/2011/05/13/the-half-tamed-lion/#comments Fri, 13 May 2011 14:53:28 +0000 Jordan Zimmerman http://www.yousleepwhenyoudie.com/?p=2166 A few days ago, there was movement as Ad Age reported that there will now be Lions given out for advertising effectiveness. At last, Cannes will be celebrating work that works. While part of me wonders what took them so long, I will simply tip my chapeau and say, "Très bon!" Well, sort of...]]> http://www.yousleepwhenyoudie.com/2011/05/13/the-half-tamed-lion/feed/ 6 http://www.yousleepwhenyoudie.com/2011/01/24/ame%e2%80%99s-declare-zimmerman-best-in-north-america/ http://www.yousleepwhenyoudie.com/2011/01/24/ame%e2%80%99s-declare-zimmerman-best-in-north-america/#comments Mon, 24 Jan 2011 20:14:42 +0000 Jordan Zimmerman http://www.yousleepwhenyoudie.com/?p=1864 We knew from the very beginning that this was big. So it comes as no surprise that the rest of the world has now recognized it as well. Zimmerman has just been named as the recipient of a 2011 AME Platinum Trophy for last year’s Lane Bryant campaign. Zimmerman was selected as the top scoring entry in all of North America!! ]]> http://www.yousleepwhenyoudie.com/2011/01/24/ame%e2%80%99s-declare-zimmerman-best-in-north-america/feed/ 5 http://www.yousleepwhenyoudie.com/2011/01/11/brandweeks-no-1-story-of-2010-a-game-changer/ http://www.yousleepwhenyoudie.com/2011/01/11/brandweeks-no-1-story-of-2010-a-game-changer/#comments Tue, 11 Jan 2011 17:49:06 +0000 Jordan Zimmerman http://www.yousleepwhenyoudie.com/?p=1817 Zimmerman Advertising lives and breathes in the retail world of our clients. We relentlessly pursue solutions for them, 24 hours a day, seven days a week. We are never satisfied, never content to rest in our successes, but instead are always pushing forward towards the next idea. Sometimes the ideas are small. Sometimes they’re big. And sometimes they’re game changers. Those game changers are the solutions we push for the hardest. They are the ideas that should be recognized and celebrated, both on behalf of our clients and on behalf of Zimmerman as an agency. ]]> http://www.yousleepwhenyoudie.com/2011/01/11/brandweeks-no-1-story-of-2010-a-game-changer/feed/ 4 http://www.yousleepwhenyoudie.com/2010/11/05/now-thats-dedication/ http://www.yousleepwhenyoudie.com/2010/11/05/now-thats-dedication/#comments Fri, 05 Nov 2010 19:30:02 +0000 Jordan Zimmerman http://www.yousleepwhenyoudie.com/?p=1610 Lots of companies claim to be dedicated to their clients. But how many of them actually go above and beyond the call of duty to show it? When you step off of the elevator at Zimmerman, there’s a quote from me on a sign that says, “Relentlessly pursue the client’s goal, but never rest in the glory.” That’s more than a motto for us – it’s something we live and breathe every single day...]]> http://www.yousleepwhenyoudie.com/2010/11/05/now-thats-dedication/feed/ 4 http://www.yousleepwhenyoudie.com/2010/04/21/askjz-swot/ http://www.yousleepwhenyoudie.com/2010/04/21/askjz-swot/#comments Wed, 21 Apr 2010 20:37:03 +0000 Jordan Zimmerman http://www.yousleepwhenyoudie.com/?p=1038 “What are the strengths, weaknesses, threats, and opportunities for Zimmerman Advertising? Where is the agency going?” ]]> http://www.yousleepwhenyoudie.com/2010/04/21/askjz-swot/feed/ 1 http://www.yousleepwhenyoudie.com/2010/04/06/for-creativitys-sake/ http://www.yousleepwhenyoudie.com/2010/04/06/for-creativitys-sake/#comments Tue, 06 Apr 2010 19:20:52 +0000 Jordan Zimmerman http://www.yousleepwhenyoudie.com/?p=936 I’m tired of these big, old, staunch ad agencies that focus on the output of creative work instead of the outcome of the creative work. Creativity is NOT the Holy Grail. A holistic strategy that’s relevant and important to the consumer IS the Holy Grail. Only after you have your strategy firmly entrenched should you add in creativity to activate that strategy in a creative way for a winning formula every time. ]]> http://www.yousleepwhenyoudie.com/2010/04/06/for-creativitys-sake/feed/ 4 http://www.yousleepwhenyoudie.com/2009/10/22/an-award-winning-waste-of-time/ http://www.yousleepwhenyoudie.com/2009/10/22/an-award-winning-waste-of-time/#comments Thu, 22 Oct 2009 11:00:32 +0000 Jordan Zimmerman http://www.yousleepwhenyoudie.com/?p=315 What’s most interesting about this whole debate is that it’s getting so much attention. If we attached as much importance to creating great work that works for our clients, we would be much better off. To suggest that being banned from entering an awards show for five years could signal the end of a career is ridiculous. I guarantee you that if you create work that produces results for your clients, they won’t care if you never win another award…and neither will other potential clients. ]]> http://www.yousleepwhenyoudie.com/2009/10/22/an-award-winning-waste-of-time/feed/ 3 http://www.yousleepwhenyoudie.com/2009/08/27/crispin-gets-das-boot/ http://www.yousleepwhenyoudie.com/2009/08/27/crispin-gets-das-boot/#comments Thu, 27 Aug 2009 13:00:18 +0000 Jordan Zimmerman http://www.yousleepwhenyoudie.com/?p=281 Many industry experts were surprised about the recent announcement that VW and Crispin are parting ways. After all, VW’s market share actually improved in recent months and although sales were still down, the decline wasn’t as steep as the automotive industry as a whole. In addition, the four-year partnership resulted in some memorable and much talked about advertising. Crispin certainly helped elevate VW to a new level of ‘coolness.’ Unfortunately, to be cool is often to be niche. And when your job is to market a brand that is dependent on the mainstream masses, coolness alone just isn’t going to cut it. And that’s precisely where Crispin missed it with VW. ]]> http://www.yousleepwhenyoudie.com/2009/08/27/crispin-gets-das-boot/feed/ 3 http://www.yousleepwhenyoudie.com/2009/07/14/this-isnt-vaudeville/ http://www.yousleepwhenyoudie.com/2009/07/14/this-isnt-vaudeville/#comments Tue, 14 Jul 2009 14:56:51 +0000 Jordan Zimmerman http://www.yousleepwhenyoudie.com/?p=251 Lowe’s Mark Wnek says, “The most important quality that all good creative directors share is a passion for great work.” Wnek goes on to argue that creatives are not politicians or actors, and that new business pitches aren’t supposed to be ‘vaudeville.’ Listen, don’t get me wrong: passion for great work should be a given to walk in the door for a job, but it's not the most important thing that separates you from the others. To me, great work means nothing if it doesn’t run, and the work won’t sell shit if it cannot even sell the client. ]]> http://www.yousleepwhenyoudie.com/2009/07/14/this-isnt-vaudeville/feed/ 0