You Sleep When You Die

Of course we all have tough periods in our lives. There were definitely plenty of dark days for me and this agency, days when we faced setbacks and lost clients. But we always found a way to learn from the experience and become stronger, and we always bounced back.

When you deliver actual, insight-driven value to the consumer that means the consumer delivers loyalty and positive word-of-mouth in return. Delivering only a discount, though, means the consumer has no loyalty, and no reason to buy your brand again, once someone offers a deeper discount.

It is a national disgrace that 1100 students are homeless in Seminole County. That should not be happening. An eight-year-old girl shouldn’t have to go on national television and talk about being stuck in her car with her mom, her dad, two dogs, and a cat, praying that the family can somehow come up with enough money to get into a cheap hotel. One-quarter of our country’s kids should not be living in poverty. But they are. If you were moved, as I was, by the 60 Minutes report, I have two challenges for you.

“Now, this is a pretty good symptom of how much the Left has collapsed as a moral system in this country, and why you need to reassert something as simple as saying to them: GO GET A JOB … RIGHT AFTER YOU TAKE A BATH.”

Predictably, this point of view is not popular in some circles — at CNBC, for instance, which would probably find a way to take pot-shots at Gingrich if he said that cranberries can be tasty additions to a Thanksgiving feast. I wonder: Are some members of the media dug in so far into their own ideology that they feel they have a moral obligation to disagree with every word that comes out of Newt’s mouth?

We tend to forget that the man who said “Ask not what your country can do for you” actually meant what he said..Chris Matthews’s new book Jack Kennedy: Elusive Hero reminds us that he meant every word, and built his economic policies around those words.