You Sleep When You Die
you sleep when you die...and other unpopular thoughts from retail marketing leader, Jordan Zimmerman
Timeline helps marketers tell a better, clearer story … but no matter what new tools marketers launch with it, having a solid strategy and the right team will still make the biggest difference. The marketers who take advantage of whatever the latest Facebook game-change is (including Timeline) will be the ones who are plugged in, ready to adapt, and crystal clear on where they want to take their brand and why. Just changing out your cover photo and creating some app icons is not enough!
How safe are we really when we’re online? According to many experts, not very. There’s been lots of the talk lately about the new privacy policy that Facebook announced last month. Haven’t heard of it? You’re not alone. Most people haven’t heard about the new policy, much less know enough about it to understand it. Basically, Facebook has now made certain profile information public BY DEFAULT. That’s right: this means most of your personal data will now be available for anyone to see (unless you take the time to change your preferences).
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