Almost every agency out there says it has the best interests of its clients at heart. Well, actions speak louder than words. And based on their actions, it’s clear that most agencies don’t have the best interests of their clients at heart; in fact, far from it. Many agencies are more concerned with creating work that makes the agency itself look good than creating work that actually advances its client’s business.
Everybody wants it. If you were lucky enough to grow up with White Castle (like I did), you are a devoted customer for life. And if you didn’t grow up with it, you wish you did!
As great and as iconic as White Castle is, it will be making some changes moving forward. I’m excited that Zimmerman will be there to create and witness these changes but also to drive the brand’s future success.
Now that’s hot.
Take a look at the press coverage in AdvertisingAge and AdWeek.