In the world of advertising, a whole lot of the “experts” agree that I’m crazy. I wear that as a badge of honor. Why? Well, for one thing, because that’s the way the greatest business leaders have always thought. They didn’t listen to the experts. They found new strategies: strategies for innovating and changing a sector, strategies that the experts never thought about, strategies for improving business performance through innovation and differentiation. That’s insanity. That’s genius.