Based on the number of responses I’ve received, yesterday’s post about making your first million clearly got in your head. That’s a good first step toward your fortune.
But be honest: How many of you actually committed to changing even one thing about your life? If you did, read on. If not, I would suggest you immediately unsubscribe from this blog, because nothing from here on out will be of any use to you.
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Growing up in Old Bridge, New Jersey, I noticed a couple of things at a very young age. One: every one of my parent’s friends hated what they did for a living. And two: every one of my friend’s parents hated what they did for a living. So I decided early on that I wanted and HAD to find something I would love to do.
I have made a career out of speaking my mind – and saying things that are not always viewed as popular. I’ve never done it simply to hear myself speak. Rather, my hope is to always trigger and provoke other peoples’ points of view, especially if they differ from my own. I never run from challenge. Instead I run to it. Why? I have always believed that the best business ideas and solutions come from working through points of conflict, not simply finding the greatest common point of agreement.
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Everybody wants it. If you were lucky enough to grow up with White Castle (like I did), you are a devoted customer for life. And if you didn’t grow up with it, you wish you did!
As great and as iconic as White Castle is, it will be making some changes moving forward. I’m excited that Zimmerman will be there to create and witness these changes but also to drive the brand’s future success.
Now that’s hot.
Take a look at the press coverage in AdvertisingAge and AdWeek.
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