The Mets play their home games at Citi field, which looks a lot different in left field this year than it did last year. For one thing, fans will notice that the outfield walls are now the right color — Mets blue. And for another, they’ll find a brand-new, fan-friendly seating area suspended over left field. Barstools, padded seats, waiters and waitresses, and a real party environment. All the fans are asking: “What is that? And how do I get a seat over there?”
Tag Archives | Marketing
It’s Going, Going… Party City
Facebook Timeline: Back to the Future
Timeline helps marketers tell a better, clearer story … but no matter what new tools marketers launch with it, having a solid strategy and the right team will still make the biggest difference. The marketers who take advantage of whatever the latest Facebook game-change is (including Timeline) will be the ones who are plugged in, ready to adapt, and crystal clear on where they want to take their brand and why. Just changing out your cover photo and creating some app icons is not enough!
Marketing Lessons From A Recession-Buster: Party City
The big reason Party City is a great role model for today’s retailers is that they treat the customer’s money and time just as though it were their own…Party City now has an extremely successful marketing methodology in place, one that’s resonating powerfully with consumers … even when discretionary dollars are tight.
Marketing Lessons From A Recession-Buster: Papa John’s Pizza
My point here is not necessarily that you ought to order a Papa John’s pizza tonight (even though that’s a great idea.) My point is that some companies are thriving, even in the midst of a double-dip recession. And some companies definitely aren’t. Papa John’s is one of those companies that is.
Shaq’s finest move: Power to the People
His fifteen-second clip set O’Neal apart from the pack yet again. With that fifteen-second announcement, O’Neal proved that he has a much better sense of the dynamics of social media than many marketing executives.
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