You Sleep When You Die

When is the rest of the industry going to wake up? We have continued to kick the shit out of other agencies for the last five years. We won 14 out of 15 pitches in 2009. Overall, we are 40 out of our last 45 pitches.

How do we keep winning when other agencies can’t even hold onto the clients they already have?

Lowe’s Mark Wnek says, “The most important quality that all good creative directors share is a passion for great work.” Wnek goes on to argue that creatives are not politicians or actors, and that new business pitches aren’t supposed to be ‘vaudeville.’ Listen, don’t get me wrong: passion for great work should be a given to walk in the door for a job, but it’s not the most important thing that separates you from the others.

To me, great work means nothing if it doesn’t run, and the work won’t sell shit if it cannot even sell the client.

Everybody wants it. If you were lucky enough to grow up with White Castle (like I did), you are a devoted customer for life. And if you didn’t grow up with it, you wish you did!

As great and as iconic as White Castle is, it will be making some changes moving forward. I’m excited that Zimmerman will be there to create and witness these changes but also to drive the brand’s future success.

Now that’s hot.

Take a look at the press coverage in AdvertisingAge and AdWeek.