Wake Up - You're Already Dead
The Audit Bureau of Circulations announced recently that average daily circulation of newspapers dropped almost 11% in the April to September period from the same period the previous year. This drop is greater than the 7% decline during the previous six-month period and the 4% decline prior to that. According to Ad Age, out of the 25 biggest newspapers in the country, 15 reported double-digit drops and only one gained circulation over the past year.

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