You Sleep When You Die
you sleep when you die...and other unpopular thoughts from retail marketing leader, Jordan Zimmerman
Over 26 million Americans live with diabetes. It is deadly, and it leaves amputation, blindness, and kidney failure as its calling cards. This disease is what the subway ad campaign was trying to address. Instead of playing “gotcha” and getting all worked up about Photoshop, the Times should have used the blog to praise the city for doing something constructive about a major public health problem.
As you read this article, please understand that I am in no way endorsing the release of information that could potentially put American troops, our covert operatives, or any of the other great Americans serving and protecting our country and its people in danger. Just like Julian Assange, I believe there is certain sensitive information that can and should be kept confidential. However, there is other information about which the American people have a right to be informed. I am a firm believer in the right of free speech, as long as it doesn’t jeopardize our country, any of its people, or any of the great people serving our great country.
You may not have heard of it before, but chances are you have now. WikiLeaks has quickly become a topic of many water cooler conversations, thanks to the leak of nearly 92,000 classified U.S. military documents earlier this week (92,000 docs? Are you serious??)
The New York Times app is awesome. It’s actually my favorite right now – I use it multiple times a day. It’s well designed and user-friendly – unlike a lot of other newspaper apps currently available – and it’s FREE! It’s obvious that the NYT recognizes the importance of having an outstanding app. Instead of just slapping something together for the sake of saying they have an app, they went ahead and invested a significant amount of time and money into developing an outstanding one.
This makes me wonder why more companies aren’t doing the same…
As you read this blog entry, you may have killed another traditional print newspaper or magazine, or caused a library to close. That might be a little bit of an overstatement, but not by much. (Just look at the numbers released by the Audit Bureau of Circulations back in October.) Some people are choosing to sit around and ring their hands about the demise of traditional media. I say wake up and move on…it’s actually a GOOD THING!
The Audit Bureau of Circulations announced recently that average daily circulation of newspapers dropped almost 11% in the April to September period from the same period the previous year. This drop is greater than the 7% decline during the previous six-month period and the 4% decline prior to that. According to Ad Age, out of the 25 biggest newspapers in the country, 15 reported double-digit drops and only one gained circulation over the past year.
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