Most intern programs are equivalent to entry-level day care. The kids push some papers around, sit in the back row of a few meetings, make copies, get people coffee … but never get any traction… Here, it’s a little more like boot camp.
Tag Archives | Papa John’s
Trial By Fire: The Zimmerman Advertising Internship Program
The Most Misunderstood Brand
The life lesson I picked up here was: Never let the media give you a predetermination of anyone. Judge people for yourself. And give everyone a fair shot. The old saying is true – you can’t judge a book by its cover…especially if the cover has been designed by someone who wants the book to fail.
Kids Know
I think that’s got to be the ultimate focus group test. When a room full of nine- and ten-year-old kids start cheering for your brand, you’ve got to be doing something right.
Recession? I Choose not to Participate
Yes, there are some heavy pressures on some consumers right now.
Yes, there is a lot of uncertainty in our economy as a whole, and in the retail sector particularly.
Yes, there are far fewer discretionary dollars for consumers to spend than there were a few years ago.
But I don’t believe that any of this means that consumers are now destined to be permanently wary of anything but store brands and coupon-driven purchases.
Marketing Lessons From A Recession-Buster: Papa John’s Pizza
My point here is not necessarily that you ought to order a Papa John’s pizza tonight (even though that’s a great idea.) My point is that some companies are thriving, even in the midst of a double-dip recession. And some companies definitely aren’t. Papa John’s is one of those companies that is.
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