http://www.yousleepwhenyoudie.com you sleep when you die...and other unpopular thoughts from retail marketing leader, Jordan Zimmerman Thu, 28 Feb 2013 01:29:13 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 http://www.yousleepwhenyoudie.com/2012/08/08/trial-by-fire-the-zimmerman-advertising-internship-program/ http://www.yousleepwhenyoudie.com/2012/08/08/trial-by-fire-the-zimmerman-advertising-internship-program/#comments Wed, 08 Aug 2012 13:23:13 +0000 Jordan Zimmerman http://www.yousleepwhenyoudie.com/?p=3791 Most intern programs are equivalent to entry-level day care. The kids push some papers around, sit in the back row of a few meetings, make copies, get people coffee … but never get any traction... Here, it’s a little more like boot camp.]]> http://www.yousleepwhenyoudie.com/2012/08/08/trial-by-fire-the-zimmerman-advertising-internship-program/feed/ 10 http://www.yousleepwhenyoudie.com/2012/05/08/the-most-misunderstood-brand/ http://www.yousleepwhenyoudie.com/2012/05/08/the-most-misunderstood-brand/#comments Tue, 08 May 2012 19:17:50 +0000 Jordan Zimmerman http://www.yousleepwhenyoudie.com/?p=3397 The life lesson I picked up here was: Never let the media give you a predetermination of anyone. Judge people for yourself. And give everyone a fair shot. The old saying is true – you can’t judge a book by its cover…especially if the cover has been designed by someone who wants the book to fail.]]> http://www.yousleepwhenyoudie.com/2012/05/08/the-most-misunderstood-brand/feed/ 7 http://www.yousleepwhenyoudie.com/2012/03/14/kids-know/ http://www.yousleepwhenyoudie.com/2012/03/14/kids-know/#comments Wed, 14 Mar 2012 14:24:32 +0000 Jordan Zimmerman http://www.yousleepwhenyoudie.com/?p=3129 I think that's got to be the ultimate focus group test. When a room full of nine- and ten-year-old kids start cheering for your brand, you've got to be doing something right.]]> http://www.yousleepwhenyoudie.com/2012/03/14/kids-know/feed/ 2 http://www.yousleepwhenyoudie.com/2011/10/27/recession-i-choose-not-to-participate/ http://www.yousleepwhenyoudie.com/2011/10/27/recession-i-choose-not-to-participate/#comments Thu, 27 Oct 2011 18:27:57 +0000 Jordan Zimmerman http://www.yousleepwhenyoudie.com/?p=2612 Yes, there are some heavy pressures on some consumers right now. Yes, there is a lot of uncertainty in our economy as a whole, and in the retail sector particularly. Yes, there are far fewer discretionary dollars for consumers to spend than there were a few years ago. But I don't believe that any of this means that consumers are now destined to be permanently wary of anything but store brands and coupon-driven purchases. ]]> http://www.yousleepwhenyoudie.com/2011/10/27/recession-i-choose-not-to-participate/feed/ 1 http://www.yousleepwhenyoudie.com/2011/08/15/marketing-lessons-from-a-recession-buster-papa-johns-pizza/ http://www.yousleepwhenyoudie.com/2011/08/15/marketing-lessons-from-a-recession-buster-papa-johns-pizza/#comments Mon, 15 Aug 2011 17:59:25 +0000 Jordan Zimmerman http://www.yousleepwhenyoudie.com/?p=2406 My point here is not necessarily that you ought to order a Papa John's pizza tonight (even though that's a great idea.) My point is that some companies are thriving, even in the midst of a double-dip recession. And some companies definitely aren't. Papa John's is one of those companies that is. ]]> http://www.yousleepwhenyoudie.com/2011/08/15/marketing-lessons-from-a-recession-buster-papa-johns-pizza/feed/ 10 http://www.yousleepwhenyoudie.com/2011/08/08/chasing-the-vanishing-middle-class/ http://www.yousleepwhenyoudie.com/2011/08/08/chasing-the-vanishing-middle-class/#comments Mon, 08 Aug 2011 14:11:02 +0000 Jordan Zimmerman http://www.yousleepwhenyoudie.com/?p=2377 Marketers looked at their research numbers and concluded -- correctly, it turns out -- that many consumers were going to have to choose between paying their rent or mortgage and buying school supplies this August. ]]> http://www.yousleepwhenyoudie.com/2011/08/08/chasing-the-vanishing-middle-class/feed/ 8