Nearly 35 Million Americans woke up hungry today. Let’s come together to make a difference. Seriously, I want you to […]
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The Mets play their home games at Citi field, which looks a lot different in left field this year than it did last year. For one thing, fans will notice that the outfield walls are now the right color — Mets blue. And for another, they’ll find a brand-new, fan-friendly seating area suspended over left field. Barstools, padded seats, waiters and waitresses, and a real party environment. All the fans are asking: “What is that? And how do I get a seat over there?”
Yes, there are some heavy pressures on some consumers right now.
Yes, there is a lot of uncertainty in our economy as a whole, and in the retail sector particularly.
Yes, there are far fewer discretionary dollars for consumers to spend than there were a few years ago.
But I don’t believe that any of this means that consumers are now destined to be permanently wary of anything but store brands and coupon-driven purchases.
The big reason Party City is a great role model for today’s retailers is that they treat the customer’s money and time just as though it were their own…Party City now has an extremely successful marketing methodology in place, one that’s resonating powerfully with consumers … even when discretionary dollars are tight.