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	<title>You Sleep When You Die &#187; Price</title>
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	<description>you sleep when you die...and other unpopular thoughts from retail marketing leader, Jordan Zimmerman</description>
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		<title>I&#8217;ll Show You Value</title>
		<link>http://www.yousleepwhenyoudie.com/2009/05/18/ill-show-you-value/</link>
		<comments>http://www.yousleepwhenyoudie.com/2009/05/18/ill-show-you-value/#comments</comments>
		<pubDate>Mon, 18 May 2009 18:28:26 +0000</pubDate>
		<dc:creator>JZ</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
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		<category><![CDATA[Price]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Value]]></category>

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		<description><![CDATA[<img src="http://www.yousleepwhenyoudie.com/wp-content/uploads/2009/05/0509_value.jpg" alt="0509_value" title="I'll Show You Value" width="500" height="150" class="alignnone size-full wp-image-197" />

A recent Adweek poll revealed that the majority of people in the ad industry believe ads should focus on value during the recession.
 
Thanks for the revelation!!
 
Value has always and will always be important.  But value should be a long-term brand virtue, not a short-term brand reaction.  ]]></description>
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