Tag Archives | QSR

Are you kidding?

Have you watched the new TV show, Undercover Boss? The new CBS reality series follows high-level chief executives as they go ‘undercover’ in their own companies. These execs get an up-close-and-personal look at the inner workings of their organizations, including the good, the bad, and the ugly. Waste Management, 7-Eleven and Hooters have already been featured.

You’ve got to be freakin’ kidding me! How do these employees not know they’re working hand-in-hand with their company’s own CEO??

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White Castle Is Hot

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Everybody wants it. If you were lucky enough to grow up with White Castle (like I did), you are a devoted customer for life. And if you didn’t grow up with it, you wish you did!

As great and as iconic as White Castle is, it will be making some changes moving forward. I’m excited that Zimmerman will be there to create and witness these changes but also to drive the brand’s future success.

Now that’s hot.

Take a look at the press coverage in AdvertisingAge and AdWeek.

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