http://www.yousleepwhenyoudie.com you sleep when you die...and other unpopular thoughts from retail marketing leader, Jordan Zimmerman Mon, 06 Feb 2012 21:31:47 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.yousleepwhenyoudie.com/2011/12/02/next-black-weekend/ http://www.yousleepwhenyoudie.com/2011/12/02/next-black-weekend/#comments Fri, 02 Dec 2011 21:03:45 +0000 JZ http://www.yousleepwhenyoudie.com/?p=2718 What if you took that same concept and pushed it a little further next year... by promoting Black Weekend instead of Black Friday? Judging from what we just saw, the consumer is going to be receptive to the idea of a longer, more intense push at the beginning of the shopping season. So why not open up the doors at midnight Thursday, let the crowds in, and host an in-store party all weekend long? ]]> http://www.yousleepwhenyoudie.com/2011/12/02/next-black-weekend/feed/ 2 http://www.yousleepwhenyoudie.com/2011/10/27/recession-i-choose-not-to-participate/ http://www.yousleepwhenyoudie.com/2011/10/27/recession-i-choose-not-to-participate/#comments Thu, 27 Oct 2011 18:27:57 +0000 JZ http://www.yousleepwhenyoudie.com/?p=2612 Yes, there are some heavy pressures on some consumers right now. Yes, there is a lot of uncertainty in our economy as a whole, and in the retail sector particularly. Yes, there are far fewer discretionary dollars for consumers to spend than there were a few years ago. But I don't believe that any of this means that consumers are now destined to be permanently wary of anything but store brands and coupon-driven purchases. ]]> http://www.yousleepwhenyoudie.com/2011/10/27/recession-i-choose-not-to-participate/feed/ 1 http://www.yousleepwhenyoudie.com/2011/10/04/national-customer-service-week-who-is-your-hero/ http://www.yousleepwhenyoudie.com/2011/10/04/national-customer-service-week-who-is-your-hero/#comments Tue, 04 Oct 2011 17:15:06 +0000 JZ http://www.yousleepwhenyoudie.com/?p=2505 October 3 marks the beginning of National Customer Service Week, an annual event sponsored, since 1991, by the Customer Service Group. This special week is designed to encourage companies in all industries to reward their very best customer service reps by launching celebrations that shine a spotlight on best practices...As we enter National Customer Service Week, I want to ask you: What company is your hero when it comes to customer service -- and why? ]]> http://www.yousleepwhenyoudie.com/2011/10/04/national-customer-service-week-who-is-your-hero/feed/ 4 http://www.yousleepwhenyoudie.com/2011/09/22/my-response-to-target-meets-missoni-big-mistake/ http://www.yousleepwhenyoudie.com/2011/09/22/my-response-to-target-meets-missoni-big-mistake/#comments Thu, 22 Sep 2011 16:35:34 +0000 JZ http://www.yousleepwhenyoudie.com/?p=2493 Notice that I'm not talking about the Target brand, but the Missoni fashion brand. The designer has now created two Missoni brands for its merchandise, each in deep conflict with the other: "Upscale Missoni" and "Missoni for Target." But the same brand is supposedly driving both experiences! Something's got to give.]]> http://www.yousleepwhenyoudie.com/2011/09/22/my-response-to-target-meets-missoni-big-mistake/feed/ 8 http://www.yousleepwhenyoudie.com/2011/09/20/missoni-meets-target-your-verdict/ http://www.yousleepwhenyoudie.com/2011/09/20/missoni-meets-target-your-verdict/#comments Tue, 20 Sep 2011 16:12:19 +0000 JZ http://www.yousleepwhenyoudie.com/?p=2485 I want to pose a larger question for readers of this blog: Was this marriage of a luxury brand and a low-end distribution channel a good idea or a strategic mistake? ]]> http://www.yousleepwhenyoudie.com/2011/09/20/missoni-meets-target-your-verdict/feed/ 21