You Sleep When You Die

Thanks to @casegilbreath for providing one of this week’s top questions. Remember, get your questions about advertising, business, the economy and more answered every Wednesday by posting comments to blog posts or on Twitter @JZspeaks via #askjz.

Jordan – what are your thoughts on performance marketing, affiliate marketing, CPA advertising?

Let’s face it. It is do or die time – for agencies and the companies who are trusting us. Now, more than ever, only the really tough survive. If your agency won’t at least follow the rules below, you may as well resign and save yourself the heartache – and your clients the pain and expense.