You Sleep When You Die

I’m clearly not alone in my fascination with the iPad. According to a recent article in Fast Company, Apple just sold its three-millionth iPad, just 80 days after it first went on sale in the U.S. Experts are calling the iPad revolutionary, claiming it will forever change the way we use computers and consume media…

Thanks to @casegilbreath for providing one of this week’s top questions. Remember, get your questions about advertising, business, the economy and more answered every Wednesday by posting comments to blog posts or on Twitter @JZspeaks via #askjz.

Jordan – what are your thoughts on performance marketing, affiliate marketing, CPA advertising?

I’m tired of these big, old, staunch ad agencies that focus on the output of creative work instead of the outcome of the creative work. Creativity is NOT the Holy Grail. A holistic strategy that’s relevant and important to the consumer IS the Holy Grail. Only after you have your strategy firmly entrenched should you add in creativity to activate that strategy in a creative way for a winning formula every time.

jor-dan-ism (noun)
Definition: a way for you to make the most out of your career and your life

People ask me all the time about my secrets to success. And I’ve got to tell you, it’s not just one thing. It’s many things that I’ve spent a lifetime learning the hard way. So kick back, read and learn how I got to where I am today. Along the way you just might pick up what I like to call Jordanisms: harsh but true realities…

Toyota announced yesterday that they are recalling 2.3 million vehicles. The recall affects eight Toyota brands. As if that weren’t catastrophic enough, the automaker has also completely shut down the assembly line for these eight vehicles.

I’ve never seen anything like this in all my years in the automotive ad business. Check out my column in Ad Age to find out what Toyota must do immediately to fix the situation…before it’s too late.