You Sleep When You Die

As you read this blog entry, you may have killed another traditional print newspaper or magazine, or caused a library to close. That might be a little bit of an overstatement, but not by much. (Just look at the numbers released by the Audit Bureau of Circulations back in October.) Some people are choosing to sit around and ring their hands about the demise of traditional media. I say wake up and move on…it’s actually a GOOD THING!

Thanks to Ed Ethridge for providing one of last week’s top questions. Remember, get your questions about advertising, business, the economy and more answered every Wednesday by posting comments to blog posts or, better yet, on Twitter via #askjz.

“What is your response to Jonathan Salem Baskin’s recent Ad Age article, “What If Giving Up Your Brand Really Means Giving Up?” If the trend is moving towards NOT trusting the people we engage with through social media platforms, how will advertisers and marketers adjust? And will it even still be relevant?

You’ve always espoused growing a brand while simultaneously driving traffic and sales. Where does social media fit into this Brandtailing pyramid?”