You Sleep When You Die

In hockey, when you score three goals in a single game, they call that a “hat trick.” It’s pretty tough to do. For south Florida hockey fans it’s time to celebrate a very special player who just scored a “hat trick plus one.”

Penn State’s next head coach must, before anything else, be person of character. Bobby Stoops of Oklahoma comes to mind. So does John Wooden, the legendary UCLA basketball coach. You can’t picture either of those coaches turning a blind eye to his obligations the way Paterno did. Are coaches like that easy to find?

It is fashionable in some places to make excuses for the legendary Penn State coach Joe Paterno, whose exit from the school he loved is now being spun as a sad but understandable error in judgment, given his status as an “old school” athletic leader.

That is bullshit.

I always admired Al Davis a great deal, and saw him as a special kind of role model. He embraced the “maverick” label, and he successfully walked the thin line between being feared and being loved. Perhaps most importantly, he had a long-term commitment to excellence in the art of branding. The iconic silver-and-black Raiders logo is one of the most enduring brands in all of sports.

Our agency is all about measuring results. Let’s see how you measure up to the following: