You Sleep When You Die

Our agency is all about measuring results. Let’s see how you measure up to the following:

Thanks to Jumeirah and Oakley’s willingness to take a chance on a rising star, these two firms are now enjoying a global windfall of exposure for their brands.

The lesson: Taking smart risks on emerging opportunities can pay off big.

His fifteen-second clip set O’Neal apart from the pack yet again. With that fifteen-second announcement, O’Neal proved that he has a much better sense of the dynamics of social media than many marketing executives.

There are a lot of people I run into every day who have simply taken themselves out of the game. I bet you run into them, too.

I’m talking about the people who have simply stopped giving it their all. I’m talking about the people who have stopped playing to win…

Last week, NFL executives announced plans to suspend players for devastating hits and head shots.

This pisses me off not only because of my love of football. It pisses me off because it’s taking the easy way out. Taking the physicality out of the game means these finely tuned players will no longer be able to go out on the field and give it their all. It will mean that they have to play it safe, always worrying about whether their next hit will be a ‘devastating’ one or not.